PRODUCT: OLAPLEX LAUNCH No.4FINE & No.5FINE

OLAPLEX has expanded its renowned Bond Maintenance® line with the launch of No.4FINE and No.5FINE, a shampoo and conditioner duo specifically formulated for fine hair. This new system delivers 2X volume and 2X strength instantly and all day, thanks to a featherlight formula that never weighs hair down.

The No.4FINE and No.5FINE system combines OLAPLEX’s breakthrough bond-building technology with a new level of tailored care, equipping professionals and clients alike with performance-driven products that meet the unique needs of fine hair.

Amanda Baldwin, CEO of OLAPLEX, stated, “We’ve listened to our pros and our community- there was an overwhelming demand for more customized routines tailored to hair type. This launch is more than just a new system- it’s a strategic evolution of OLAPLEX’s wash care portfolio, expanding our presence in the prestige hair care category and reinforcing our commitment to delivering personalized, high-performance solutions for every client, every hair type. Shampoo and conditioner aren’t just the beginning of your wash day- they’re the beginning of every style, every look, every possibility.”

The new formulas feature a trio of advanced, fine-hair-friendly ingredients: Flexible Polymers for root lift, Low Molecular Weight Hyaluronic Acid for deep hydration, and OLAPLEX’s proprietary Hydra-Balancing Matrix for weightless moisture and oil control.

Available now for both consumers and professionals, including back bar sizes for salon use, the No.4FINE and No.5FINE system marks a pivotal moment in OLAPLEX’s wash care evolution, reinforcing the brand’s commitment to delivering personalized, high-performance solutions for every hair type.