3 Minutes. 3 Bonds. 3x Stronger. 3x Softer. Complete hair repair for next level strength with OLAPLEX’s new No.3PLUS pre-shampoo treatment.
Designed to deliver stronger, softer and healthier hair in just three minutes, the OLAPLEX No.3PLUS Complete Repair Treatment – a reformulation of the iconic OLAPLEX No.3 introduces an updated approach to at-home repair.
Powered by OLAPLEX’s patented Bond Building Technology™ and a new Damage Defense Cationic Complex, No.3PLUS works deep within the hair fibre, from cortex to cuticle, to rebuild the three key bonds that maintain hair’s strength and structure: disulfide, salt and hydrogen bonds.
And the best news of all? The OLAPLEX No.3PLUS is available both as an at home treatment and also in a back bar size to be used as an in-salon express treatment.
“What makes this formula so exciting is not only the speed of the results, but the depth of the repair,” said Lavinia Popescu, Chief Science and Innovation Officer at OLAPLEX. “In today’s market, many products promise instant transformation. Very few actually reconnect the internal architecture of the hair. No. 3PLUS rebuilds all three bonds inside the fiber, improving structural strength with lasting results, not momentary impact.”
For professionals, the launch reinforces OLAPLEX’s reputation as a category leader in bond repair. Celebrity stylist and OLAPLEX Global Ambassador Tracey Cunningham said the formula delivers results that extend beyond surface-level shine.
“What makes No.3PLUS different is that the hair doesn’t just look better – it behaves better. It’s stronger, more resilient, and easier to work with over time,” she said. “Bond repair is a non-negotiable in between appointments because it protects the integrity of the hair and preserves the work your stylist is doing.”
Used on wet hair before shampoo and rinsed after three minutes, the protein-free, sulfate-free formula is suitable for all hair types and damage levels, including colour-treated and chemically processed hair.
According to OLAPLEX CEO Amanda Baldwin, the launch reflects the brand’s continued focus on addressing hair damage at its source – while adapting to modern routines.
Rebuild the bond with No3.PLUS, the new pre-shampoo treatment from OLAPLEX.
OLAPLEX is distributed by the Haircare Group.
