OLAPLEX, renowned for its ground-breaking haircare solutions, has launched its latest innovation: the patented OLAPLEX Bond Shaping Technology™. This new technology is a game-changer for curly hair, offering both salon and at-home treatments designed to enhance natural curl patterns.

The OLAPLEX Bond Shaping Technology™ addresses the needs of various curl types, from wavy (2a-2c) to coily (4a-4c), by repairing and strengthening internal hair bonds. It features a unique peptide blend of 23 amino acids that penetrates deeply into the cortex, re-linking and fortifying disulfide bonds to improve curl definition and strength.

This new technology is complemented by nourishing ingredients such as Coconut-Avocado Milk, which is rich in lauric acid and essential vitamins, and a Curl Retention Compound that forms a protective barrier against humidity. The result is curls that are not only well-defined but also healthier and shinier.

In addition to the at-home range, OLAPLEX introduces the Bond Shaper™ Curl Rebuilding Treatment, a professional 3-step salon service that promises to repair, rebuild, and redefine curls in a single session. Early feedback from stylists and clients highlights its effectiveness in enhancing curl retention, reducing frizz, and restoring elasticity.

Calling all curly-girls, this one is a gamechanger! For more information, visit olaplex.com.au.