NEWS: OLAPLEX LAUNCH NEW LINEUP OF GAME-CHANGERS

On September 9, 2025, OLAPLEX unveiled a trio of launches that cement its reputation as a leader in science-driven haircare. Building on the brand’s bond-building technology, the new Rich Hydration Mask, Weightless Nourishing Mask, and Pro Scalp Rebalancing Concentrate push into new territory- delivering results designed to last well beyond the salon chair.

The two at-home masks mark the debut of OLAPLEX’s Biomimetic Cuticle Technology™, a breakthrough that mimics the body’s own repair systems to reinforce the hair’s cuticle. Clinically proven to lock in strength and hydration for up to five washes, the formulas are tailored to different hair needs:

  • The Rich Hydration Mask targets medium to coarse textures with 16x hydration, shine, and frizz control.
  • The Weightless Nourishing Mask is optimised for fine to medium hair, adding 2x volume and lightweight strength without compromising movement.

In the salon, the new Pro Scalp Rebalancing Concentrate brings OLAPLEX’s restorative philosophy to the scalp. Formulated with a Proprietary Scalp Barrier-Building Complex and Bond-Building Technology™, the treatment instantly calms, hydrates, and supports a balanced microbiome- particularly after colour or chemical services. Key ingredients include a Microbiome-Balancing Prebiotic Blend (Manuka, Magnolia, and Black Pepper Extracts), ginger-derived antioxidants, and hydration boosters like Hyaluronic Acid and Rhubarb Complex.

For OLAPLEX Ambassador Belinda Mills, these innovations build on the qualities that first drew her to the brand. “I’ve had OLAPLEX in my salon since the day it came to Australia. The science behind OLAPLEX was groundbreaking. A system the industry never had seen. I’m drawn to it because of the revolutionary science and of course results.”

As a professional, she says the support OLAPLEX offers is unparalleled. “OLAPLEX ensures optimum hair health which for me is number one. As a colourist being able to treat the hair while we colour and offer a range of take home products to support this is very important to me.”

One thing Bel is certain of? The role OLAPLEX plays in her artistry- giving her and her clients consistent results in and out of the salon. “OLAPLEX is a simple yet super affective system. Being able to start the hair health journey in the salon and then your clients being able to continue it at home for ultimate impact. OLAPLEX flies off our shelves because it does what it says and it’s a brand we trust.”

With its latest launches, OLAPLEX continues to extend that trust- shifting the category from short-term fixes to long-term scalp and cuticle health, and giving stylists and clients alike the confidence of healthier, shinier, stronger hair that lasts.