The first ever International L’Oréal Professionnel Style & Colour Trophy ceremony took place last Tuesday October 25th in Lisbon, during the 2016 L’Oréal Professionnel Business Forum. The event was held at the Meo Arena in an electric atmosphere in front of over 2200 hairdressers from over 50 countries and was followed live on facebook by over 36 000 people. Aoife Bradley and Jenny Dawson from Dylan Bradshaw Salon, Ireland, won the first Prize, beating off stiff competition with 13 finalists!
Among all the night’s awards, a People’s Choice Award was also run with live voting on facebook. Over 15,000 people voted and Joseph Presas Aquilar at Eric Pacheco Hair Lounge, Mexico won with over 3500 votes.
All the teams competing were the national winners in their countries: Argentina, Canada, Colombia, Czech Republic & Slovakia, Great Britain, Hungary, Indonesia, Ireland, Korea, New Zealand, Poland, Mexico and Taiwan.
The international Jury was comprised of 5 top experts: Heath Grout from the USA, Harumi Iwakami from Kakimoto Arms Japan, Sally & Jamie Brooks, Brooks & Brooks UK and Cecile Piel-Benson, International Technical Director, L’Oréal Professional Products.
The competition took place during the 2016 L’Oréal Professionnel Business Forum designed to help salon owners and hairdressers develop their business and get inspired with the latest hair trends, techniques and the brand’s most recent and innovative services and products.
AWARDS & WINNERS
People’s Choice Award – Joseph Presas Aquilar, Eric Pacheco Hair Lounge, Mexico
International L’Oréal Professionnel Colour Award – Aoife Bradley & Jenny Dawson, DylanBradshaw, Ireland
International L’Oréal Professionnel Cut & Style Award – Kina You-Lin Tsai, Una Salon, Taiwan
International L’Oréal Professionnel Young Talent Award – Sara Bergantini, Sinead Kelly, Gt. Britain
International L’Oréal Professionnel Style & Colour Award – Third place: Agnieszka Regina Latka, Avant Apres, Poland
International L’Oréal Professionnel Style & Colour Award – Second place: Solhan and Fenny Aprilla, Lie Kuang & Co. Creative Salon, Indonesia
International L’Oréal Professionnel Style & Colour Award – Overall Winner: Aoife Bradley & Jenny Dawson, Dylan Bradshaw Salon, Ireland
The other National winners who took part were: Margaryta Beyfeld, Mag Hair Studio, Argentina; Aurelie Jarnet & Ashely Hood, Suki’s, Canada; Jorge Centeno, Jorge Centeno Salon & Spa, Colombia; Anna Pavlicova, Petra Mechurova, Czech Rep & Slovakia; Viktoria Veszelovszky, Hajas Salon, Hungary; Mi Hee Woo, Hair Dia, Korea; Mathias Te Moananui, Buoy Salon & Spa, New Zealand.
DID YOU KNOW? The L’Oréal Professionnel Style & Colour Trophy is the longest running live hair competition in the world. First launched in the UK in 1954 and focused only on colour, it has spread globally, from Canada to New Zealand, Taiwan to Argentina, and has been extended to styling since 2016 to reward the top experts in this field. The competition was first created to shine a light on the important work of hair colourists or technicians, who in the 1950’s were very much “behind the scenes”, and it has always stressed the importance of not only showing technical expertise in ensuring the hair is kept in great condition, but also the importance of creating an on-trend total look (with hair colour, cut & style, make-up and clothes complementing the model). In recent years the theme has been “Hair Inspired by Fashion” to encourage hairdressers to create looks their clients will want to visit their salons for. The L’Oréal Professionnel Style & Colour Trophy continues to inspire the hairdressing Industry and gives new salons and hair teams the opportunity to show their work.