Leading Hairdressers Get Together to Make Some NOISE!
After the phenomenal success of last year’s award-winning event, Richard Ashforth of Saco decided to bring back NOISE for an even bigger, better and louder show this year!
Kicking off with a bang on the evening of Saturday 12th October in a trendy studio, 90 Mainyard, Hackney Wick, NOISE kept everyone guessing right up until the last minute. Clues about who was appearing and where it would take place were steadily revealed over the course of a few weeks via the NOISE Facebook page before the final details were revealed just hours before, giving the event a spontaneous flash mob feel. Amongst the buzz of video projections, live music performances and contortionist street dancing, global icons from the hairdressing industry took to the stage to cut and style hair including XPresion,
Mod Salons Roma, Tyler Johnston, Tim Hartley and Richard Ashforth of Saco. Then, just when the audience thought it was all over, Peter Gray and the PG Zoo stormed the stage with a dramatic finale that had everyone gripped right to the end. ‘The essence of NOISE was to share knowledge, passion and inspiration,’ said founder Richard Ashforth. ‘We wanted to come together to inject energy into the hairdressing world, push the industry forward and take hairdressing to a new level of creativity. This year we were also proud to help raise money for Centrepoint.’