Wella Professionals have once again teamed up with Mardi Gras in 2019, launching a line-up of limited edition ‘LOVE’ hero products.
Wella Professionals have transformed the iconic EIMI Sugar Lift and Pearl Styler products with inclusivity and equality in mind – giving the traditional packaging a vibrant colour makeover.
“Sugar Lift and Pearl Styler are must-have heroes in any styling kit,” said Renya Xydis, Wella Professionals Creative Director and celebrity stylist. “Sugar Lift creates texture and volume that lasts, can be re-worked over and over and builds the perfect foundation for those big, party-girl looks.”
“Pearl Styler is the triple-threat,” she continued. “[It’s a great] transforming gloss-like gel which adds texture, shine and hold to all hair types. Together, they create the perfect styling partnership.”
As the major partners of Mardi Gras for a second year running, the vibrant campaign and product offering spread Wella Professional’s message of #LOVEINCOLOUR, reaffirming the brand’s ethos of self-expression and creativity; core values that will shine through in the Wella Professionals float on display at this year’s parade.
“Coty’s mission is to celebrate and liberate the diversity of your beauty, and for over 130 years Wella Professionals has been delivering innovations and packaging a colour services that enable hair stylists and their clients to feel the best version of themselves,” said Max Amen, General Manager of Coty Professional Beauty Australia and New Zealand.
“With bold, fearless colour at the forefront of our Mardi Gras campaign this year, it makes sense for our products to sing the same message. Be bold and #AskForWella!,” he enthused.
These must-have products are the perfect addition to your pre-parade preening routine. Look out for the cute and colourful styling products come March.