Ever the market trailblazers, Olaplex are expanding their Bond Maintenance portfolio with two exciting new product additions.
To celebrate the brand’s newest arrivals, Olaplex Ambassador and renowned Celebrity Colourist Tracey Cunningham will appear on stage at Hair Expo Australia and Haircare Australia’s Pop-Up Education event, from 9-11 June.
First launched in 2014, Olaplex’s revolutionary three part system works on a molecular level to isolate bonds broken by chemical, thermal or mechanical damage, thereby restoring compromised hair and preventing future breakage.
Encompassing two professionally administered treatments (No.1 Bond Multiplier and No.2 Bond Perfector) and one take home protector (No.3 Hair Perfector), the system serves to protect hair during the colouring process and prevent further strand damage – leaving hair significantly stronger, healthier and shinier.
Now, the cult brand is introducing two additional retail products to it’s exceedingly popular line; namely the new No.4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner, both of which will complement Olaplex’s No.3 Hair Perfector as part of a new “3-4-5 system”.
Designed to augment clients’ salon experience, the “3-4-5 system” is designed to repair, strengthen and protect hair between professional treatments, transforming hair styles using Olaplex’s trademark Bond Building chemistry.
While No.4 Bond Maintenance Shampoo serves to restore moisture levels for increased shine and manageability, the No.5 Bond Maintenance Conditioner subsequently restores, repairs and hydrates hair for strong, lightweight strands and vibrant results.
Both additions are free from silicone surfates, parabens and additional allergens, with each vegan blend comprised of essential vitamins, natural oils and fruit extracts.