We believe that the qualified stylist is the real hair influencer; with the power to educate, inspire, lead and create hair trends on a national and global scale.

John Pizzey, Managing Director of the Three Six Five Salon Group

“I feel so privileged to be a part of this incredible campaign. Paul Mitchell are always keeping up with the trends and supporting the local artist; they were the first to support me on my hair journey. The Paul Mitchell range is such a staple in my working and personal kit and I hope people enjoy these products as much as I do. With all the styling product I use on my hair, it has never felt so incredibly cleansed and soft as when I use Shampoo Two & The Detangler. When it comes to volumising products Paul Mitchell Extra Body Boost is a must in my professional and personal styling kit. I use it on all of my shoots for creating lift and volume, without weighing the hair down.” – Tanielle Davies

“I am so excited to be a part of the WE HOLD THE POWER collaboration, amongst these other hand-picked talented artists. I have been using Paul Mitchell products since the beginning of my career, they are a staple in my professional and personal kits. I am a huge fan of the Paul Mitchell Invisiblewear range as I love textured ‘lived in hair’ with undetectable product, and I know I can create any style or finish I want. Invisiblewear Shampoo & Conditioner are the ideal hair prep for on-trend natural, textured hair. Whilst Invisiblewear Volume Whip is my got to for fighting frizz and creating long-lasting, crunch-free hold. I also love supporting Paul Mitchell in their ethical stand against animal testing and their passion for giving back.” – Ashlea Penfold

“I’m so excited to be a part of the Paul Mitchell WE HOLD THE POWER collaboration. I’ve been using Paul Mitchell products for as long as I can remember, in both my work and on myself. I am so pumped for the release of the ‘High Shine Feelin’ Fine’ boxset of my favourite Paul Mitchell products. I hope everyone loves it as much as I do. I love the Paul Mitchell Forever Blonde range. I get blonde foils, which usually throw a bit of yellow, and this range keeps my hair looking as ‘ash’ as possible. Living in Byron Bay the humidity and being in salt water a lot causes my hair to be quite dry and salty. Paul Mitchell Super Skinny Serum tames the frizz and keeps my hair looking healthy and feeling soft.” – Luciana Rose

“Wow! Such an honour to be a part of such a stunning collaboration alongside some of Australia’s best and most incredible artists. This is a pinch me moment for me and I am incredibly grateful for the recognition. Paul Mitchell is a staple must-have brand in my kit. I love and adore the products, brand and what they believe in and can’t wait to share my Platinum Blonde collab box with all my fellow blondies. I’m obsessed with the look and feel of my locks after using the Paul Mitchell Platinum Blonde Shampoo and Conditioner. This Platinum duo are my favourite for keeping my blonde hair brass free. These products leave my hair feeling soft and my colour fresh and creamy. Every blonde needs these products in their life.” – Leah Baines

This just in: Paul Mitchell has revealed an exciting new product collaboration featuring four of the industry’s most prominent beauty influencers.

Enter ‘WE HOLD THE POWER’: a selection of four bespoke product sets and artist renderings – each profiling an elected commercial hairstylist who’s built a notable following in the hair and beauty spheres.

The aim? To redirect consumers’ attention back towards the professional stylist for their hair inspiration and education, thereby emphasising the role of the professional hairdresser in an evolving digital climate.

Each of the delegated stylists, namely Ashlea Penfold, Tanielle Davies, Leah Baines and Luciana Rose, has enjoyed a long working relationship with the brand, having firmly established themselves as leaders in both the hairdressing and social realms.

Using social media as their chief vehicle for promotion, Paul Mitchell aims to generate nationwide exposure for the professional stylist as the “real hair influencer”, facilitating a conversation that will filter back through to salons across the nation.

“At the core of the Paul Mitchell brand is a commitment to supporting the professional hairdresser and a dedication to providing the most up-to-date education and support to sustain and encourage the growth of our industry,” said John Pizzey, Managing Director of the Three Six Five Salon Group, distributors of Paul Mitchell in Australia.

“In today’s digital age almost anyone with a phone and Instagram account can moonlight as a beauty influencer, without possessing any technical or professional training,” he continued.

“We believe that the qualified stylist is the real hair influencer; with the power to educate, inspire, lead and create hair trends on a national and global scale. Through the Paul Mitchell WE HOLD THE POWER collaboration we hope to effectively leverage social media to do just that, bring attention and recognition back to the professional hairdresser.”

Available from today, The Paul Mitchell WE HOLD THE POWER box-sets can be picked up at Paul Mitchell salons across the nation.