So many of us struggle to follow the steps required for a correct consultation, but piiq affords you the freedom as a hairdresser to do your job well, connect with people and ensure every base is covered.

Richard Kavanagh, piiq Co-founder

L’Oréal Australia have announced an exclusive partnership with salon software piiq.

The partnership will see salons stocking brands in the L’Oréal Professionnel portfolio gain exclusive access to piiq’s revolutionary smart mirror and consultation software.

Five Australian salons (Sloan’s at Lane Cove, Stevie English Hair, Sarah Jade Hair & Beauty, Elysium Hair Design and Circles of Hair) are among the first to be named in a new piiq Pilot Program announced earlier this week.

Of the announcement, David Higgins, (General Manager, PPD L’Oréal Australia) said; “Our valued L’Oréal Professional salon partners will benefit greatly from piiq’s ground-breaking technology.”

“We will really be able to service our clients to the highest degree, ensuring each one has the most premium and exciting in-salon experience,” he continued.

“We are incredibly delighted to partner with piiq and look forward to this partnership bringing trends and innovation to life, through leading technology and a very personalised customer experience in salon.”

Developed by co-founders Richard Kavanagh and Richard Matthewman, piiq harnesses over two decades worth of hairdressing and IT intel, with the futuristic device offering clients the ultimate consultation experience.

A world first, piiq uses sophisticated facial recognition technology to match clients with their celebrity hair match, guiding users through multiple consultation phases via integrated software.

“We found that 95% of stylist believe they do a full and thorough consultation with each and every client while 7% of clients feel they have only ever experienced a thorough consultation once*,” reveals Richard.

“It’s apparent that there’s a real disconnect for the client experience at hair salon, mostly leaving the customer feeling dissatisfied with the hair consultation process.”

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*Source 2012 TNS study of 4 countries on ‘Women & Hairstylists’