Beauty giant La Mer continue their quest to give back to the glorious entity that gave them so much.
The ocean. An inspiring natural ecosystem. Weather governor slash host to the majority of our world’s flora and fauna. It can also be thanked for giving us cult beauty brand, La Mer.
Vast and enchanting, the ocean is beautiful as it is vital to the survival of this floating marble we call earth: Covering more than 70% of the Earth’s surface and holding more than 97% of the world’s water.
When founder Dr. Max Huber discovered the particularly nutrient-rich Pacific sea kelp, he was inspired to harness the ocean’s legendary healing powers. Bio-fermenting the sea kelp along with other natural, skin-boosting ingredients like magnesium and iron, to formulate the heart of the La Mer line, Miracle BrothTM.
For La Mer the sea is their muse, using only sea kelp that has been sustainably hand-harvested from pristine, protected waters off the coast of Vancouver Island.
This year, La Mer asks you to join their pledge to to create a ripple of good and help safeguard ocean habitats. For every public post using #LaMerBlueHeart #LaMerDonation together in May and June, the beauty company will donate $25, up to $650,000, to the La Mer Blue Heart Oceans Fund to support ocean conservation projects around the world.
Believing that we must honour and protect this most precious resource, the beauty house created the La Mer Blue Heart Oceans Fund to help safeguard marine areas through awareness-raising initiatives and charitable donations, hoping to ensure future generations may have a flourishing ocean. To date, La Mer has helped support the protection of 16 million miles of unique marine habitats across the globe.
In their advocacy to preserve this vital ecosystem, La Mer continues to support World Ocean Day, held annually on June 8. Each June sees the brand’s iconic Crème de la Mer jar transformed in La Mer’s annual expression of love for the big blue.
This year, the Blue Heart Limited-Edition Crème de La Mer is adorned with a shimmering array of sea kelp and coral. Inside? The covetable and luxurious cream we all know and love. The collectable pot of gold packed with healing and luminous moisture inspired by the renewing potential of the sea itself.
So take the plunge, saving both your skin and our oceans in one fell swoop.
Shop the limited edition Crème de la Mer at David Jones, MECCA Cosmetica and www.cremedelamer.com.au
For more information about La Mer’s Blue Heart Campaign visit cremedelamer.com.au/blue-heart