KEVIN.MURPHY will take their commitment to sustainability one step further in 2019 with 100% recycled ocean plastic (packaging).

Kevin Murphy announced that his namesake brand will be the first in the beauty industry to pioneer this commitment to the planet which is projected to save over 360 tons of virgin plastic created each year. On the importance of the initiative he said, “This change is for the future of our environment and for us to be truly sustainable – to clean up our oceans for the sake of our planet and for future generations.”

KEVIN.MURPHY was founded utilising organic growing practices, micro cultivation and ecologically-sound wild harvesting to ensure that its product was of the highest natural quality way back in 2003. The recent call to action to protect the earth’s most valuable resource is a further reflection of the company’s unwavering values and pioneering spirit.

The Ocean Waste Plastic initiative will not just have a profound impact on plastic production and safe package disposal for the environment, it will also spark an important conversation amongst the beauty industry. By transparently sharing its eco-friendly process KEVIN. MURPHY aims to change the standards of the industry and encourage likeminded brands to stand alongside them in the challenge of cleaning up our oceans.

For more information on KEVIN.MURPHY or to find a nearby salon, please visit kevin.murphy.com.au