Blondes, it’s your time to shine with the launch of K18’s revolutionary TripleBright.
Blonde care enters a new era with the launch of K18 TripleBright Oxidation Defense Purple Shampoo, a category-disrupting innovation designed to do more than simply tone. A breakthrough in brass correction and blonde longevity, TripleBright introduces a three-pronged approach to brightening by removing, neutralising and defending against the causes of unwanted warmth.
Moving beyond the traditional purple shampoo model, TripleBright addresses oxidation at the source. Powered by ionic detox technology, the formula works to remove brass-inducing metals and minerals linked to hard water exposure, while precision violet pigments neutralise existing brassiness without the risk of staining or over-toning. Finally, a protective biopolymer then helps defend against future mineral reattachment during washing, extending brightness between salon visits.
As hardworking as it is efficient, one wash can remove up to three months of hard water brass build-up providing blondes with a fresher, cleaner tone for longer – very on brand for K18’s science-led reputation.
Designed for use both in salon and at home, TripleBright can be used pre-toning or lightening to help lift oxidation-caused brassiness, post-lightening as an enhancement to toning services, or between appointments as a brightness refresh.
TripleBright’s unique easy-to-apply foam shampoo format provides a more even, effortless application to the purple shampoo category. From a sensory perspective, bright citrus top notes are layered over floral heart notes and a warm cedarwood, tonka bean and sandalwood dry-down.
With blonding clients increasingly focused on longevity in this economy, tone integrity and hair health, K18 have heard their pleas and delivered a solution that takes blonde hair care to the next level.
Having officially launched at Mane Land, K18’s TripleBright retails at $59.95 for 125ml, with a salon-exclusive professional size also available.
For more information, visit k18hair.com.au.
