Join the ‘LoveFest’ with Joico and the ever-colourful Larisa Love.

The haircare heroes at Joico continue to lead the pack, tapping into the creative colour talents of brand ambassador and insta-phenomenon Larisa Love.

The colourful collaboration welcomes two new creative shades to Joico’s coveted Color Intensity portfolio: namely the all new Limelight and Aqua Flow colours.

A duo of aptly vibrant hues, these newbies are the perfect addition to Color Intensity’s 36 colour-strong palette of vivid, creative shades; the ultimate semi-permanent formulas for the modern colourist.

With a cool half million followers to her name, digital darling Larisa brought the new collection to life, with her exclusive technical video “Love Dip” that premiered this month on the JoiColor App.

In an era in which the festival vibes never seem to end, Joico has unarguably captured the spirit of global stages such as Coachella and Glastonbury, injecting a unique and vibrant energy into the Color Intensity arsenal.

Available from June of 2019, the new LoveFest shades harmonise seamlessly, bringing an array of imaginative colour looks to kaleidoscopic life. 

Moreover, each shade in the Color Intensity range grants colourist the creative freedom to express their unique style, with a full spectrum of inter-mixable and vibrant options for creative colour techniques and melts.

The Color Intensity LoveFest Collection harnesses dynamic ingredients designed to protect hair from chemical aggressors, delivering total hydration and creating a protective barrier for even most brittle of strands.

The two key players? Quadramine Complex and Kukui Nut Oil. A radical defender, Quadramine Complex protects strands from cuticle to cortex, providing visibly healthier hair application after application.

Likewise, Kukui Nut Oil is packed full of essential fatty acids, vitamins and antioxidants, to nourish hair from root to tip while providing epic shine and improving elasticity.  

Thanks to Color Intensity’s unrivalled product technology, hair health is never to be sacrificed in the pursuit of rich colour, with each service delivering vibrant results for up to 20 washes*.

Dive straight into the collection or take a “Love Dip” with Larissa… either way, the Color Intensity LoveFest collection is sure to inspire you to create your own festival-worthy styles.  

Let inspiration strike today.


*Dependent upon daily care habits, hair history, and texture.