Last night, on the eve of July 1, cult British beauty brand ghd launched their brand-new tech innovation ghd unplugged.

The brand’s first compact and cordless styler is not only portable and powerful, but also boasts ghd’s advanced dual-zone technology to maintain the optimum styling temperature of 185 across both plates. This game-changing tool is set to become a handbag hero for women globally, giving them the confidence of good hair days, anywhere and everywhere!

“We are dedicated to developing pioneering technologies and creating best-in-class products that tackle the consumer and hair stylists’ needs,” starts ghd ANZ Managing Director, Ludovic Dellazzeri.

“Our ghd R&D team have developed the latest battery and heat styling technology, which allows us to launch Unplugged – a portable cordless styler that delivers the superior performance our tools are known for.”

Italian Fashion icon and ghd’s new recently announced Global Ambassador Chiara Ferragni was the first to reveal the news to her 24-million instagram followers, proving it’s the perfect tool to complement her busy, on-the-go lifestyle.

“ghd Unplugged is my new best companion. I’m free to style my hair whenever and however I want … making every day a good hair day!”

Not only coveted by consumers, the ghd unplugged is proving a favourite among session stylists, thanks to 20-minutes of continuous styling time, making the tool perfect for use on set or backstage.

“The performance is phenomenal, and it charges through a USB-C so you can take it anywhere,” starts session stylist Richard Kavanagh.

“Having a cordless styler that I can take on set, backstage, is an absolute game-changer. Being able to touch up girls just before they walk or just before we shoot – it’s going to save me time AND it’s going to make me look way better as a session stylist!”

A sentiment supported by friend of the JOURNAL and ghd artist, Natalie-Anne:

“I think consumers are going to be obsessed with it, especially the girls who work out, post-gym if they want to take it in their bag, they want to take it to the club – you’re just not disabled by power.”

Still not convinced? Read what the experts said …

PAULINE MCCABE

Q: What was your first impressions of the ghd Unplugged?

A: WOW. This is the big one. We’ve asked for this for SO long … Especially when you travel, work on fashion weeks and editorially. Plug it in, charge through the charger, and then it’s good to go. What it’s really incredible for is when we’re on a remote location without power, which is often. A dream for editorial and session hairdressers.

Q: Would you buy Unplugged for yourself? Would it make your life easier?

A: Oh god yeah, absolutely, I would be using this while I’m travelling, while I’m working, I just can’t wait to get my hand on one for my kit. This is it. We’ve been waiting 15 years for this.

MARY ALAMINE

Q: What was your first impressions of the ghd Unplugged?

A: Mind blown. Like, totally mind blown. Just to have something that you don’t have to plug in, that you can walk around with and style your hair, it is actually incredible.

Q: Would you buy Unplugged for yourself? Would it make your life easier?

A: Definitely, like I want one right now. Like, take my money now.

Q: What do you feel is the strongest benefit/feature?

A: The fact it’s cordless and the closest power point is no longer a concern. If you’ve got a mirror and you’ve got Unplugged then you’re set.

BRODIE-LEE TSIKNARIS

Q: What do you feel is the strongest benefit/feature?

A: That it’s USB charged, compact and portable. It’s great for those people who are flying a lot, airports, even just in the handbag to touch up after work pre-meetings or a night out – it’s so small you can literally store it in your handbag.

Q: As a stylist, when is a tool like Unplugged most useful?

A: When you’re on set, on a beach … even somewhere doing bridal hair. Power is no longer a necessity.

Q: How do you think consumers will react to Unplugged?

A: I think it will possibly break the market, and I hope that ghd has enough stock to get around!

UROS MIKIC

Q: What was your first impressions of the ghd Unplugged?

A: Wow – I was shocked. It took me completely by surprise. Absolutely amazing, obviously we’ve been wanting something like this for a long time.

Q: Would you buy Unplugged for yourself? Would it make your life easier?

AL Absolutely! It’s going to be in my session kit and my salons. It’s going to make my clients’ lives much easier – absolutely.

Q: What do you feel was the strongest benefit/feature?

A: It’s cordless, that’s such a game-changer.

MARIE UVA

Q: Would you buy Unplugged for yourself? Does is make your life easier?

A: Definitely – for shoots or for travelling, particularly when working on location.

Q: How do you think consumers will react to Unplugged?

A: I think they’ll love it! You can pop it in your bag, you can pop it in your car, if you’re doing an outfit change you can also change your hair – it’s awesome.

Available in black and white with a two year warranty, ghd Unplugged will be available in top ANZ salons and via ghdhair.com/au.