NEWS: Fight the effects of Pollution with Magn+t by Revlon Professional

From the inside-out, pollutants interfere with hairs’ general appearance, inner health, strength and shininess – its very structure – and can also jeopardize the colour process.

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Repel pollution and discover true colour results with Magn+t by Revlon Professional. New, innovative and the point of difference your modern salon needs.

The world’s most important (and urgent) discussion surrounds pollution and its devastating effect on this planet we call home. And while we’re all too familiar with its impact on the delicate environmental balance surrounding us, consumers in particular, may not be aware of the daily damage imparted on hair.

Revlon Professional introduce Magn+t, its first and innovative line in the fight against pollution and its effects on hair.

From the inside-out, pollutants interfere with hairs’ general appearance, inner health, strength and shininess – its very structure – and can also jeopardize the colour process. How so? Pollutants in the air interfere with the colour formulas and development making it more difficult for hairdressers to predict an accurate colour result. Thankfully, the Magn+t range offers a comprehensive answer, attracting true colour expression while protecting the hair fibre.

Designed for basin and homecare use, the trademarked Pollupl+x System – an advanced collective of chelating agents, antioxidants, keratin reinforcers and shield ingredients – can be found in all products defining the range; each working to neutralize, remove and repel daily deposits of pollutants to hair and scalp.

The ultimate up-sell (plus insurance for the technician’s predicted colour result), Magn+t should first be used in the colouring/lightening service to banish impurities and allow that genius creation to sing. The combined action of Magn+t Pollution Neutralizer (patent pending), Magn+t Color Lock Repairing Shampoo and Anti-Pollution Daily Shield co-operate to ensure the ultimate result while elevating the clients’ salon journey with an added sense of exclusivity.

Most exciting for consumers, the Magn+t Micellar Cleanser borrows the popular beauty concept to remove pollutants from the canvas in preparation for the Magn+t Anti-Pollution Mask for max post-colour hydration. Finally, the Magn+t Anti-Pollution Daily Shield to protect and renew hair health.

The best part? Magn+t is incredibly versatile and able to combine with any colouring brand.*

The perfect addition to the modern salon. Visit revlonprofessional.com

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*For best results use with Revlon Professional brands.