NEWS: DYSON REVEALED AS THE 2019 AHFA MAJOR PARTNER

As thelargest and most successful independent hairdressing awards program in Australia, the goal of the Australian Hair Fashion Awards is to draw together the very best in the business. Those that refuse to accept the status quo. The creatives. The leaders. The innovators. The most inspiring. As such, we could not be more thrilled to announce Dyson as the Major Partner of the 2019 AHFAs.

Experts in design and engineering, Dyson transforms every category it enters with radical and iconic reinventions that work, perform and look very different –it’s about better ideas and better technologies, to solve the problems that others often ignore. From its entry into the hair category with the Dyson Supersonic™ hair dryer and Dyson Supersonic™ hair dryer Professional edition that was re-engineered for the needs of professional stylists, to the launch of the game changing Dyson Airwrap™ styler, there is no other company creating waves, literally or figuratively, like them.

Research sits at the heart of everything Dyson does and its team of engineers and hair scientists went to great lengths to understand hair from root to tip. Setting up its own state of the art hair laboratories is what enabled Dyson to reveal the intrinsic issues with many conventional hair styling tools. Harnessing the power of Dyson’s digital motor, the global technology company singlehandedly quashed the notion that styling requires unnecessary extreme temperatures. It’s what our hair community has been waiting for.

AHFA Creative Director David Mannah says, “When it comes to innovation, integrity and inspiration, the three cornerstones of the AHFA’s, we couldn’t think of a better partner than the team at Dyson. Fresh off the back of the excitement and amazement around the Dyson Airwrap™ styler launch, we are thrilled to welcome them to the AHFA family and we look forward to the collaboration of these two dynamic forces.”

The AHFAs continue to evolve following the success of the 2018 category additions of Hair Shot of the Year and Digital Influencer of the Year. 2019 sees the introduction of a ground-breaking new award, Hair Transformation Video of the Year, recognising the powerful influence of the digital sphere on the salon floor. Plus, as always, expect photographic entries of the highest calibre, a coterie of outstanding international judges, thehottest-ticket-in-town event and, of course, the after-party.

For more information on the AHFAs visit australianhairfashionawards.com. Follow us @aushairfashionawards #ahfa19 // For more information on Dyson’s latest range of machines, visit Dyson.com.au. For exclusive stylist pricing available on the Dyson Supersonic™ hair dryer Professional edition, visit dyson.com.au/supersonic-professional-signup. Follow us @dysonhair #dysonprohair #dysonhair