Exciting news for two homegrown outfits, De Lorenzo and IXIAH.
In a move geared toward sartorial greatness, industry stalwarts (and heroes of sustainable haircare) De Lorenzo have announced their 2020 brand alignment with Sydney based clothing and accessories label, IXIAH.
Two Australian made, owned and supported businesses, the alignment marks a match made in (both hair and) fashion heaven, with De Lorenzo having previously favoured elements of the IXIAH aesthetic in their Autumn Winter 2020 and Spring Summer 2019/20 collections.
Brainchild of designer Krystel Davis-English, IXIAH has fast established itself as one of the Australian fashion industry’s most beloved labels, thanks to its unique, elegant and authentic brand spirit; drawing cues from a modern, nomadic aesthetic as opposed to seasonal trends.
Each garment ‘challenges the tapestry of the [Australian] fashion scene‘, drawing on the designer’s unique sense of style and penchant for intricate embellishments, neo-tribalist elements and vibrant, luxurious fabric work.
“De Lorenzo is really excited to align with IXIAH with the partnership supported by our team in completing their looks onset at photoshoots as well as on their social platforms,” shares De Lorenzo’s Marketing Manager, Bridget Bajada.
“Getting the design of an outfit is important but the other finishing touches also need to be in harmony. IXIAH have aligned with a number of different brands to complete the look holistically and we are proud De Lorenzo is the haircare brand they have chosen to align with.”
Adds IXIAH founder Krystel Davis-English, “I am thrilled to be a partner with De Lorenzo and looking forward to embarking on this creative journey and elevating it to new heights through hair and fashion.”
“[A partner of IXIAH] needs to have an appreciation for a unique approach to design, the alignment needs to be of a genuine nature and I am extremely cautious as sustainability and vegan friendly are important factors. All of these factors are what drew me to the De Lorenzo brand,” she continues.
“I have been astounded by their professionalism, approach to sustainability in all aspects of their business and the complete elimination of animal bi-products in every product… complimenting their tagline “inspired by nature”; something that I am also inspired by as a designer.”
Set to span an exciting twelve months, the brand alignment marks a perfect fit between two local companies that place innovation, creativity and authenticity at the core of their respective businesses. We look forward to watching this beautiful journey unfold!