Australian made and owned, Davroe today announces its launch into curl-specific care with the launch of CURLiCIUE.
Created to maintain and manage wavy, curly and coiled hair types, the series meets Curly Girl Method standards with the exclusion of silicones, sulphates and drying alcohols.
“The main issues we observed for our curly haired customers were dehydration, tangles, frizz, and lack of defined curl pattern,” says Mary Centofanti, Director of Dresslier & Co Australia.
“Curly hair needs more love than other types, and the best way to manage that is to use nourishing products that work hard to care for your hair. With hydration in mind, we have removed drying alcohols as well as silicones to not only reduce drying-out of the hair, but allow for better moisture uptake, boosting overall hydration.”
As with all things Davroe, careful consideration for people and planet drives the internal and external properties of each and every product – hitting humidity, reducing mechanical damage (from brushing and combing) and stimulating slip … all while promising petrochemical free ingredients and absolutely no harm to our furry friends.
And of course, the usual line-up of nature’s nectar is on hand to elevate your in-and-out of shower hair experience.
“Avocado oil is super hydrating and shine enhancing without a non-greasy and finish easily spread through the hair,” Mary notes.
“Kakadu Plum oil protects against damage while moisturising and transforming dull and coarse hair into silky, glossy strands, while Lotus flower extract improves hair health by nourishing and repairing for added strength and body to the hair.”
The range consists of CURLiCUE Cleansing Clay (detoxifying shampoo), Deep Conditioning Rinse, Hydrating Hair Oil, Curl Balm, Curl Activator and a Rapid Dry Hair Wrap (soft absorbent hair towel that minimises frizz and reduces drying time by 50%).
Not sure what to try first? Indulge the full effects of the range with the brand’s limited edition CURLiCUE Pack (RRP $127.95). Featuring every full-sized product and housed in a vegan leather Davroe beauty bag.
Discover CURLiCUE via davroe.com