Apotecari bioactive hair care have announced The Fox and the Hair’s Mia De Vries as the company’s 2018 Brand Ambassador.
Mia will work alongside founder and naturopath Simone Abaron in expanding the brand both nationally and abroad, partaking in product development, education and upcoming promotional activities. Mia’s salon ‘The Fox and the Hair’ will also stock the entire range of apotecari hair and scalp supplements.
“We’ve chosen to partner with Mia as our very first brand ambassador because we share similar philosophies, ambitions and love of hair,” said Simone following the announcement. “As one of the most passionate people in the Australian hair industry, Mia loves hair; she lives and breathes it, just like us!”
“Mia is a natural innovator and is always at the cutting edge of new technology and styling techniques,” Simone continued. “We see this as the very beginning of a long partnership, and we couldn’t be more excited about this prospect.”