The O-G of oil-infused haircare, Moroccanoil shook up the industry zeitgeist 10 years ago and it’s been a sparkling journey of healthy hair moments ever since.
So how does a celebrity celebrate a milestone birthday? With copious crystals and a likeminded guest list. Enter yet another industry first in a commemorative collaboration with a brand equally unparalleled in quality, Swarovski.
“We are thrilled to celebrate ten years of innovation with Swarovski and create something truly special,” says Moroccanoil Co-founder Carmen Tal.
“When we first introduced our iconic Moroccanoil Treatment we revolutionized the beauty industry by pioneering a new oil-infused haircare category. It has been such an incredible journey and only fitting that we turn to a partner like Swarovski that embodies heritage and luxury to honor our hero product.”
And luxurious this limited edition is. Each Moroccanoil Treatment Swarovski bottle will be handmade and featuring nearly a thousand of the finest Swarovski crystals trickling from the cap and bottle neck down to the body of the bottle. In what colour you ask? Signature Moroccanoil blue, of course.
“Swarovski is honored to partner with an iconic brand that embodies quality and a luxury in the same way that we do. We are excited to add our signature sparkle to the classic Moroccanoil Treatment and know that both our customers will be delighted to see this unique edition of the iconic bottle,” said Alexander Wellhoefer, Swarovski Global SVP of North America.
Haircare Australia are of course the distributors of the brand here in Australia, and have done a stellar job of placing Moroccanoil in the right hands ever since. Bravo to all.