In positively shining news to hit the industry, global leader in argan oil-infused beauty Moroccanoil has announced the launch of its Moroccanoil Professional Hair Colour Collection!

Huge news for salons across the nation, this complete portfolio of permanent, demi-permanent hair colour, and lighteners features the brand’s proprietary ProArginine + ArganID® System, delivering exceptional protection throughout the colour process.

This innovative product is the brand’s biggest launch since its original Moroccanoil Treatment, which sparked the global buzz on argan oil and created the oil-infused haircare category. The Moroccanoil Professional Hair Colour Collection is rooted in innovation, while strengthening Moroccanoil’s longstanding commitment to salon professionals.

The core of the Moroccanoil Professional Hair Colour Collection is the proprietary ProArginine + ArganID® System. This breakthrough technology offers several benefits, including a 64% increase in shine, 96% of clients experiencing overall scalp comfort, and 9+ weeks of salon-vibrant colour.

To complement these professional services, Moroccanoil offers easy-to-use, high-performance products that customers can use at home to help protect and maintain hair colour between salon appointments.

“The same spirit of innovation that the brand was built upon is at the heart of the new Moroccanoil Professional Hair Colour Collection. It’s an exciting time for us to enter the professional hair colour category, especially with colour being one of the most requested services and needs in the industry,” says Moroccanoil Vice President of Global Education, Robert Ham.

To coincide with the launch, the brand announces its partnership with Moroccanoil Celebrity Colourist: Greg Gilmore, who will play a key role in promoting the Moroccanoil Professional Hair Colour Collection. Additionally, the brand will continue its partnership with Moroccanoil Global Colour Ambassador, the award-winning stylist Jessica Scott.

With this new launch, Moroccanoil seeks to leverage its consumer loyalty and drive it to the professional salons where the brand was born. The Moroccanoil Professional Hair Colour Collection will be available during colour services at select fine salons nationwide.

Moroccanoil Colour is available from Haircare Group. Click here for more information.