Moroccanoil, the global leader in argan oil–infused beauty, has unveiled its first-ever fine fragrance, L’Originale Eau de Parfum- a scent designed to transport wearers to the heart of the Mediterranean. Blending sweet florals, velvet woods, and spicy amber, the fragrance captures the essence of a luxuriant escape, inspired by the wild beauty of windswept coastal cliffs.

To mark the launch, Moroccanoil has tapped actor and global muse Adria Arjona as the face of the campaign. Shot in Puglia, Italy by Mikael Jansson, the imagery evokes sun-drenched adventures and a sense of effortless elegance. “As a longtime fan of Moroccanoil, I am honored to be the face of their first fine fragrance, which is a quintessential scent I’ve loved for years,” says Arjona. “Now, the fragrance completes my beauty routine, making me feel confident, sexy, and a little bit mysterious all at once.”

Moroccanoil Co-founder Carmen Tal adds, “After years of customers asking for us to develop an Eau de Parfum featuring our iconic scent, we are thrilled to finally share the brand’s expansion into the fine fragrance category.”

With its signature amber hue, turquoise cap, and alluring scent journey from citrus and camellia to musk and amber, L’Originale embodies timeless Mediterranean sophistication.