As hairdressers, you aren’t just stylists—you are artists, and your clients are your masterpieces. Each carefully painted highlight, perfectly blended balayage, and precision haircut is a work of art that deserves to be celebrated. But like all great art, your craft needs care, especially when your clients leave the salon and step into their daily routines.
During the summer months, maintaining hair health is even more crucial, particularly for blonde-haired clients. Between scorching heat, extra UV exposure, beach days, and poolside lounging, their hair faces some serious challenges. That’s where you, the artist, step in—not only to create but to guide your clients on keeping their hair stunning all summer long.
Blonde hair is art, and like all great art, it needs careful preservation. Summer presents a unique set of challenges for blonde locks:
- Chlorine and pool chemicals can strip colour and leave hair feeling brittle.
- Sun exposure fades vibrant tones and adds to dryness.
- Saltwater can dry out hair, making it coarse.
- Humidity can wreak havoc with frizz or limp locks.
These stressors impact the overall health, vibrancy, and manageability of hair. And for blonde hair, which is often more porous and delicate, the effects can be even more noticeable. Proper aftercare is essential to sustain that gorgeous, fresh-from-the-salon glow.
This guide will walk you through how to reinforce your artistry with professional advice on at-home blonde hair care, using the best products in the business. Led by Lauren McCowan , we’ve collaborated with a range of colourists and stylists to showcase up to the minute blonde hair trends and maintenance for blondes of all types, tones and textures.
Ben Wright , assisted by Frankie Denneth and Chloe Waters- Rixon Hair
“High-Impact, Low-Maintenance blondes are one of my top trends this summer. Think super-natural through the roots, blending effortlessly to a bright, dimensional and high-shine finish towards the ends – Turn’s out you can have it all! That sun-kissed, barely-there glow effortlessly flashing through the ends is perfect for the low maintenance girlies.
Consultation is key and it’s important as an artist to discuss with your client about what tones best suit their skin tone, facial features and lifestyle – Remember, ‘bright’ doesn’t necessarily mean ‘white’ and sometimes warmer tones can more effectively highlight their features and can even make their blonde appear brighter.
Every blonde must get their hands on Tone Up blonde toning shampoo by Mon Amie – Without a doubt one of the most hydrating toning shampoos I’ve ever used – silky soft even before treating the hair and without the fear of hair grabbing onto that violet pigment and over-toning. And are you even a blonde if you haven’t heard of K18 ? Reconstruction from the inside-out – this super lightweight leave-in treatment offers extremely efficient molecular- level repair for even the busiest and most brittle blondes.”
Dana @ Chic
Elle Coco – Togninis Hair Treat & Protect! Keeping your blonde curls healthy and fresh at home is all about hydration to combat frizz, SPF to protect from summer damage, and the right product heroes. My absolute go-to for blonde health and keeping your tone under control this summer is Tone Up blonde toning shampoo paired with The Shining blonde shine treatment by Mon Amie – they’re a total game-changer! For textured hair and curls, I swear by Oribe Curl Silkening Crème. and Hydration Gel to define, hydrate, and keep everything soft and shiny. And don’t forget to tone and gloss – healthy blondes always steal the show, and K18 molecular repair range is an essential in every colourists kit!
Elsie @ Chadwicks
Tiarni @ Chadwicks
Bernadette Cliff & Georgina Luther– Toni & Guy Broadbeach
Go hard with hydration – use an intensive mask in place of your conditioner and nourish your strands with a suitable leave in conditioner with built in UV protection to shield your colour.
“This summer’s blonde trends are all about that effortless, lived-in vibe. I’m loving natural texture, sunkissed warmth, and that bright, shiny, healthy blonde hair we all want. Whether it’s soft golden tones or a brighter blonde, it’s about embracing that glowing, perfectly undone look that feels so easy and fresh.
Rino @ everi body
Lauren Rogers– Togninis Hair This summer I am loving all things lived in blondes and ‘surfer’ blonde hair . I love the idea of embracing a bit of your natural root showing through while keeping the ends nice and bright. My go to for maintaining a bright blonde is a purple treatment or masque. A purple masque can bring a brassy blonde back to life and add so much shine, but is more subtle than the strength of a purple shampoo! This summer I also am not forgetting a good heat protectant to avoid the sun and heat dulling my blonde- I like Mon Amie Wunderkind blonde blowout spray- it gives me heat and UV protection, insane humidity control, hydration and repair, plus lightweight shine and the ability to visually tone the hair without any pigment buildup. Perfect for the blonde clients who tend to overuse toning products!!
5 Key Tips for At-Home Blonde Hair Care
Here’s your roadmap for turning your clients into the summer saviours of their own hair:
- Recommend a Colour-Safe Cleanser
Clients with blonde hair must use professional toning hair products. These work wonders in neutralising brassiness, holding toners for longer and enhancing blonde tones. Mon Amie’s shampoo, treatment and toning blowout spray are packed with nourishing ingredients that leave hair soft, vibrant, and never over-toned. Make it clear that not all shampoos are created equal; some shampoos just won’t do when it comes to maintaining salon-quality blonde.
💡 Pro tip: Highlight that Mon Amie also uses sustainable packaging, so they can care for their hair and the planet.
- Introduce the K18 Leave-In Molecular Repair Mask
For clients fighting dryness or summer damage, the K18 Leave-In Molecular Repair Mask is a must-have. This breakthrough product uses molecular technology to restore damaged hair from the inside out. Explain to clients that it’s not just a conditioner—it’s a repair ritual. Ideal for addressing post-sun, pool, or heat damage, it keeps blonde hair hydrated and healthy all season long. The ease of use and leave in capacity is a game changer.
- Educate About Sun Protection for Hair
Sunscreen isn’t just for skin! Suggest leave-in conditioning sprays or oils with UV filters that provide essential sun protection. These products help preserve colour vibrancy and protect the hair’s cuticle. Encourage clients to throw one in their beach bag and apply it before soaking up the rays.
💡 Pro tip: Remind them to double up on hats for extra protection—the perfect excuse for a trendy wide-brim accessory.
- Champion Weekly Deep Conditioning
Encourage clients to treat themselves (and their hair) to a weekly pamper session with a deep conditioning treatment. Deep treatment masks are perfect for repairing and replenishing moisture. Summer is all about hydration, and disciplined conditioning will keep hair soft, bouncy, and manageable.
- Encourage Smart Styling
Warn clients against frying their hair with excessive heat tools. Instead, recommend natural wave or air-drying techniques wherever possible. If they must use heat, suggest they apply a heat protectant cream or spray beforehand. Knowing easy tips to maintain and protect their blonde makes for happy summer clients!
Nurture your art…and your clients.
Every piece of art deserves to be celebrated, and so does every blonde masterpiece you create. By empowering your clients and equipping them with best-in-class tips and tricks, you ensure their hair looks and feels incredible long after they leave your chair.