MBFWA SPOTLIGHT: REDKEN FOR DEADLY PONIES

Today we’ve got a beautiful, ethereal look that was really inspired by a nineties vibe – really billowy hair. One of the reference points from the designers was Picnic at Hanging Rock, it’s all about that really youthful appearance; nothing too done

Ben Martin

Vibing off the unfixed, installation format that’s taken over the NYC fashion scene, Aussie outfit Deadly Ponies presented their wares yesterday at MBFWA.

This year the New Zealand born brand made their fashion week debut, inviting a string of style mavens to view their ’18 resort offering in a walkable setting, akin to that of an uber-cool, downtown NYC gallery showing –  complete with trendily dressed voyeurs and echos of modish chatter.

Since the brand’s 2005 inception, the popular accessory line has fast become renowned for it’s use of ethically and locally-sourced leathers, artisanal design work and chic practicality, with this season’s capsule offering statement wild scarfs, leather buckle bags and rucksacks and an array of characteristically understated accessories.

Shop the collection here.

Directing hair for the unique showing was Session Stylist and Redken Educator, Ben Martin, who was given the task of translating the collections aesthetic into a wearable hair look for each of the show’s models.

“Today we’ve got a beautiful, ethereal look that was really inspired by a nineties vibe – really billowy hair.” said Ben. “One of the reference points from the designers was Picnic at Hanging Rock, it’s all about that really youthful appearance; nothing too done.”

“We have a range of male and female models today – the looks don’t really change too much and there’s a real continuity – they’re not gender specific. It’s a really cool, current and relevant approach. Its not a traditional a runway – it’s more of an experience for people [than a typical show.]”

Hero products included Redken’s One United Treatment, which allowed stylists to activate the natural texture of models’ hair, whilst protecting, treating and adding shine to hair. “Hair was beautifully highlighted with rope details and cinched in at the back and stitched through so as to get that really beautiful flow in the hair.”

To complement the hair look, MAC-up artist extraordinaire Pinkii created a soft, natural and beautifully freckled look for each of the show’s models; ‘The look for today is shiny, happy, healthy – cult. We want the models to look like characters from movie – the boys and girls need to look like they have been out in the sun in all summer.” Brows were accentuated, cheeks flushed and faux freckles added for an air of whimsy.

Visit: https://redken.com.au

Images: Lucas Dawson for Getty