The models were chosen for their personal style. We worked with their individual looks to create a nod to rock and roll style of the 70’s and 80’s. It’s all about layering products to get a lived in but dry texture.
For their 2018 resort foray Double Rainbouu made a sartorial splash, manifesting a ‘synthetic beach’, to the new wave sounds of legends past.
Broadway’s iconic Lansdowne Hotel (the site of many a late night hang and post exam celebration) was the chosen setting for this year’s Double Rainbouu show, a choice manifesting the designers’ penchant for rock and roll feels, punk sentiment and 80’s iconography.
The Collection: An evolution from last year’s semi-apocalyptic full moon party, Synth Uuave served waterworld + sea nomad imaginings with rock and roll cred, combining a kaleidoscope of synthetic prints and textiles with an array of shapes and silhouettes.
The collection saw the debut of unisex coloured denim styles, with synthetic leisure suits, reversible disco bombers and merino knits taking wearers from day to night. Picture plenty of pastel, groovy florals and multihued zebra prints alongside slogan emblazoned tees, checkered knits and fishnet headwear for good measure.
“We have been thinking about synthetic environments, simulation, the idea of artificial beach, Kelly Slater’s wave pool,” said designers Mikey Nolan and Toby Jones.
“Musically we have been listening to a lot of our old favourite post-punk and new wave music and looking at them graphically, so some of that energy translates into the prints. We’ve taken our brand name pretty literally and embraced quite a spectrum this season.”
The Hair: Hair Director Ali Holmes lead a team of KMS stylists in creating a series of cool hair looks to match the shows air of rock and roll glam.
“Each of the models was chosen for their personal style. We worked with their individual looks to create a nod to rock and roll style of the 70’s and 80’s.”
“The David Bowie inspired faux mullet works on guys and girls and can be easily recreated at home. It’s all about layering products to get a lived in but dry texture.”
A selection of models (including those of the punked-up-buzz-cut variety) were also given the colour treatment, with KMS’ soon to be launched colour sprays worked through in gradients or completely saturating the hair.
Disruptive, Rock and Roll, and crazily cool. This is Double Rainbouu.
How to create The David Bowie faux mullet: Start: Prep the hair with MoistRepair Revival Crème and follow with Add Volume Styling Foam all over in dry hair focusing on the front. Blast with hair dryer not over stretching the air.
Style: Apply Thermashape 2-in-1 Spray and haphazardly wave odd sections of the hair with a curling tong. Apply Hairplay Sea Salt Spray to roots and mid lengths at front sides and then directional blow dry hair back on each side. Follow with Hairplay Dry Wax all over roots to ends whilst blasting through and hand tousling.
Finish: A spray of Hairstay Working Spray all over.
Image Credit: Monica Buscarino for The Journal