On a mission to colour all humans happy, Matrix – the community focused colour brand – is simplifying colour without compromising results. The outcome? Greater service opportunity, higher client frequency and record retention.
Notoriously quick in responding to global consumer trends, Matrix have released a series of express SoColor services to appease the global economic downturn, widespread drop in client frequency and overall, hesitancy to spend.
Enter Matrix SoColor + SoColor Sync Pre-Bonded, Express Melt services. The definition of working harder not smarter, the pioneering colour system speaks to client and business owner alike with pre-bonded, pre-blended, pre-paired formulas supported by complex colour designs (created in record time!).
“As a business owner who also works on the floor, I’m noticing colour services are taking much longer and using more product than needed. The Matrix Melt express colour services use for example, 15 foils yet still deliver high-impact colour,” says Matrix Design Team member, Matt Johnson.
All-vegan, the Matrix pre-bonded series works to shield vulnerable, over-coloured hair, support and maintain curl patterns, protect the finest strands, and prevent blond breakage. This bonder can be found in every SoColor technology (permanents, demi-permanents and lighteners), and allows hairdressers to express colour confidence.
“Matrix pre-bonded colour is amazing because we don’t have to add an additional protective step to each service. It’s uncomplicated, protects the hair and gives more shine than anything we’ve seen before it. The tonal control is my favourite feature!” says Matrix Design Team Member, Tarek Yashadovich.
As three Matrix Design Team members found out, Matrix Express Melt services take your colour services down from 3 – 4-hours to 1.5-hours … and the results are just as impressive.
These include a 3-step Mocha Melt that brings instant body to everyday brunettes, an Express 10 Foil Lift for time-poor clients looking to rid the regrowth or conceal greys and Beach Blonde – the not-quite-full colour service depositing just enough for that enviable Margot Robbie moment.
For further information visit matrixprofessional.com.au