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There can be no denying that curls are certainly having a moment. With 60% of Australians typing the ‘Curly Girl Method’ into Google Search in the past 12 months (Google Trends Australia 2022 ), proper care for curled locks of all shapes and sizes has never been more coveted.

Enter A Curl Can Dream, Matrix’s brand new curl-specific range of products and a one stop shop for kinks and waves of all shapes, sizes and patterns.

Developed alongside texture experts, the range has been tested on over 300 women and designed to protect each unique curl pattern… From waves right through to coils! 

Infused with Manuka Honey Extract and free from sulfates, silicones, parabens, mineral oils, petrolatum and paraffins, the new range boasts four products covering everything from care to styling. There’s also a professional line up of stylist-approved products, as well as a lightening system boasting  ammonia-free formula (infused with beeswax and ceramides) that promises to preserve the curl pattern as you lighten. 

A curl can dream, indeed. Click here for more information on this exciting new range!