MANE LAND: INSIDE THE WORLD OF L’ORÉAL PROFESSIONAL PRODUCTS

Welcome to the World of L’Oréal Professional Products at Maneland, where 6 cutting-edge brands come together in a bold, multi-brand showcase designed for the modern professional, built on over 115 years of professional hair expertise.
6 leading brands, 8 next-generation education and artistry showcases and 35 of the industry’s most influential artists converge in one elevated space – unveiling new product development showcases, immersive scalp diagnostics and a live podcast studio spotlighting some of the most influential voices in professional hair.
From on-stage demonstrations to luxurious, immersive rituals, each experience becomes a moment of discovery, alongside exclusive launches, exciting giveaways and unmissable experiences. Grounded in L’Oréal’s commitment to protecting its professionals and promoting inclusivity, this is your first look at what’s next for the future of the industry.

FULL BRAND IMMERSION

At the heart of the space, 6 L’Oréal Professional Products brands are brought to life through a curated, walk-through environment where each experience becomes a moment, spotlighting hero products and signature services – this is innovation in action.
Featuring L’Oréal Professionnel, Redken, Kérastase, Matrix, Biolage and Pureology, the space brings the portfolio together in one immersive setting, opening space for discovery tailored for each and created for all.
From immersive demonstrations to interactive touchpoints, attendees are invited to explore, test and engage with the latest in professional haircare, creating unique experiences designed to engage your senses and ignite desire.

Education: L’Oréal Professionnel and Redken take the Manestage

Education takes the stage, with L’Oréal Professionnel and Redken leading live sessions on the Manestage, bringing together some of the industry’s most sought-after artists, with the professional at the heart of it all.
Showcasing the very best in colour, technique and innovation, the stage delivers bold transformations, cutting-edge techniques and runway-ready moments – alongside new formulas, new products and the latest in technology, all in real time, propelling creativity forward.
Equal parts performance and education, the Manestage is where salon-ready trends are shaped, refined and brought to life, creating connection, emotion and inspiration across the industry.

LOOK TO THE FUTURE WITH LPPD

Bringing the newest innovations in the hair industry and never-seen-before products to Maneland, L’Oréal Professional Products puts the future of professional hair on display.
This is where science meets beauty in its most advanced form – led by cutting-edge diagnostics such as the Kérastase K-Scan, redefining how hair and scalp are understood through the power of AI, and inspiring a new era of beauty powered by passion and technology.
Alongside this, next-generation tools such as the L’Oréal Professionnel Air Light Pro set a new standard for performance, precision and speed in the salon, boosted by technology and designed to push the limits of hair.

LPPD LIVE PODCAST

A live podcast studio brings together some of the most influential voices in professional hair, blending brand heritage with a forward-thinking perspective.
Real-time conversations unpack the trends, innovations and cultural shifts shaping the future of the industry, from salon-floor insights to business strategy, delivering world-class education while bridging creativity with commercial relevance.
Designed as a content-first platform that captures the voice of the modern hair professional, it brings the pro perspective to life.

UNMISSABLE COMPS AND GIVEAWAYS

Alongside the experience, a curated offering of rewards and giveaways adds an additional layer of discovery throughout the space, with each moment designed to engage and reward.
With over $10,000 in prizes up for grabs, each interaction is crafted to spark excitement and encourage exploration, as rewards are revealed throughout the experience, while select moments are designed to continue beyond the space.