L’Oréal Professionnel Style & Colour Trophy 2022 runner-up, Karlie Roberts from LNDN Hair joined THE JOURNAL team for an exclusive shoot experience taking the L’Oréal Professionnel brand under her new-gen lens.

Taking place in Melbourne earlier this year, the shoot followed the French Edito theme defining the brand’s popular Style and Colour Trophy in 2022, pushing the classic, always chic vibes of the culture into a modern editorial, high-street space.

The opportunity to lead hair direction on behalf of L’Oréal Professionnel and alongside an award-winning team of artists was the major runner-up prize this year, and presented Karlie a platform to learn, connect and grow into her future of hair.

“I wanted to enhance each look by bringing in elements of my personal style for a more editorial, ‘cool’ take on the mood,” says Karlie.

The L’Oréal Professionnel Tecni.ART styling range was on hand at the shoot to set, build, and fix each look, creating the results we know and love from the range both in-salon and on set.

“My key products were Tecni.ART Beach Waves and Savage Panache. This combination helped me to create a sleek look, and then styles that show texture and volume throughout,” Karlie says.

“Importantly the finish is light and workable granting the flexibility to move between looks which is so important when creating in this capacity.”

“The shoot experience was one of my career highlights, and I’d like to extend a massive thanks to both L’Oréal Professionnel and THE JOURNAL for making it happen.”

Is 2023 your year on the L’Oréal Professionnel Style and Colour Trophy platform?

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