Love colour? Love Melbourne? Then there was only one place you needed to be over the weekend; L’Oréal Professionnel COLOUR JAM. Building on the incredible success of the event in 2015, L’Oréal Professionnel COLOUR JAM welcomed over 500 hairdressers and salon owners to Melbourne. A two day jam-packed education event, L’Oréal Professionnel COLOUR JAM was held on the 11th-12th of September, within the spectacular surrounds of Melbourne’s iconic Crown Complex. L’Oréal Professionnel’s pinnacle Colour Jam Hair show saw Chris Williams and Andy Heasman from RUSH Hair & Beauty (UK) take to the stage as the headlining guest act for the weekend’s epic show.
COLOUR JAM INSIGHTS FORUM: The two day education event kicked off with welcome drinks and the COLOUR JAM Insights seminar; an informative forum to help salon owners lift their business game and get the insights direct from individuals excelling in their chosen departments. After a warm welcome by General Manager of L’Oréal Professionnel, Olga Zanetti, the audience was then treated to presentations by experts from recruitment, internal communications, customer experience and business development. Beginning with how to build the right team for your salon, Simon Gillian, Talent Management and Acquisition Manager for L’Oréal Australia spoke about the importance of how to recruit and retain staff within a digital environment and how to engage with new generations as well as some handy hints interview practices to help find the best employee for you. Marnie Carroll, Corporate and Internal Communications Manager for L’Oréal Australia, spoke about the importance of communicating to ensure team members are working with owners to help drive the same business objectives.
L’Oréal Australia Customer Experience Director Emma Williamson delved into examples highlighting how social media can be used to actively service your customers and how vital it is to create a positive customer experience online as well as in the salon. While Kellie Glenister, Business Development manager for L’Oréal Professional Products brought things a little closer to home, as she explained who the Australian beauty customer is with insights into their beauty behaviours and the client’s emotion journey at different stages when visiting the salon. For the finale, David Mannah, Creative Director of M Division, joined Olga on stage as the two announced their partnership for the 2017 Australian Hair Fashion Awards. Submissions are now open for the next year’s event, which is celebrating its 25th Anniversary. A milestone for Australia’s premier hairdressing competition.
THE COLOUR JAM SHOW: Four hair acts. One high-octane show with endless colour possibilities. The COLOUR JAM main show highlighted the artistic skill of the collective L’Oréal Professionnel Artist team.
ACT 1: Caterina Dibiase, L’Oréal Professionnel Ambassador, and the Heading Out Hair & Beauty team: A sumptuous collection of high luxe looks, the hair was the epitome of French Glam. With black, ultra-feminine silhouettes, the hair contrasted with modern cut, bold colour work and sculptural shapes.
Act 2: Damien Rinaldo, L’Oréal Professionnel Ambassador and the ID Artistic Team: Titled Flower bomb, the second act celebrated multidimensional and vibrant colour. Playing with tactile textures and shapes, Damien Rinaldo and the ID Artists created a collection of six playful looks styled with strong artistic accents.
Act 3: L’Oréal Professionnel National Artistic Team: With names like Brad Rixon, Jamie Furlan, Melissa Gesualdo, Joe Cotroneo, Scott Sloan and Wayne Chappell backed by the colour credentials of Brett Albury, Dani Blakeley and Danielle Solier, this dynamic team was a complete sensorial experience. Titled Sweet Decadence, the hair was a picture of lollipop colours, fairy floss textures and incredible pastel and pin detailing; ensuring everyone in the audience had a sweet tooth.
Act 4: Andy Heasman & Chris Williams, Rush Hair & Beauty, UK: COLOUR JAM’s international headlining act, Andy Heasman and Chris Williams brought colour straight to the fore. Under the title of Cirque, a mixture of models, dancers and contortionists had their hair transformed on stage, celebrating the best of colour. From rainbow colour work to braided detailing, the boys from the UK did not hold back, giving audiences an inspirational and spectacular act on stage.
L’Oréal Professionnel is a leader in the professional salon industry worldwide, showcasing acclaimed expertise in colour, care, texture, styling and salon allure. With an extensive portfolio of products created by and for hairdressers, L’Oréal Professionnel is a premium salon-exclusive brand with an enviable backstage presence at Fashion Weeks across the globe. As the Official Partner of Paris Fashion Week, L’Oréal Professionnel creates the most coveted hair trends with a team of visionary stylists including Anthony Turner, James Pecis and Orlando Pita. Unveiling the latest highlighting, colour, shaping and styling trends, the brand’s highly anticipated IT LOOKS collections are represented by some of the world’s most influential style icons. Propelled by constant product innovation and boundless creativity, L’Oréal Professionnel hairdressers are dedicated to transforming hair to reveal the absolute beauty of all women.
– TJ