From Friday 9th January to Monday 12th January 2015, the AW15 showcase of London Men’s Collections took place, with Fudge Professional continuing their role as the Official Styling Partner for the fifth season running.

Fudge Professional once again worked with designers Christopher Shannon, Craig Green, James Long and Katie Eary, as well as welcoming exciting new partnerships with Belstaff, Lee Roach and Matthew Miller.

In one of the biggest events in the menswear calendar, Fudge Professional played host to`The Fudge Fix’, a dedicated pop-up salon area for attendees in need of a Fashion Week hair fix. Located on the lower ground floor at Victoria House, Fudge Professional brand ambassadors provided dry cuts, blow-dries and styling from Fudge’s bespoke style menu. Guests could then capture their new hair looks in an interactive Fudge photo-booth.

Said John Vial, Creative Director of Fudge, “ With our strong heritage in the male grooming sector, it’s great that Fudge Professional has entering into its fifth sponsorship season. We’ve partnered with some really exciting talent for the AW15 showcase, some of whom we’ve been creating the looks for four seasons now. It’s a privilege to be part of these designers’ journeys and watch their collections develop and evolve.”

Check out the trend summary of the Collections and the gallery below:

DAY ONE: Friday 9th January 2015

LOOK: Hacienda Mornings

DESIGNER INSPIRATION: The new collection combines elements of sportswear with more traditional fabrics to create a range of manly, classically influenced looks. Inspired by the cross over between the bright sunshine of a summer spent in Aix-en- Provence, and the grey of London in the winter.

HAIR INSPIRATION: Inspired by 90s bowl hair, captured as if the boys have been out at the Hacienda dancing all night long. Envisage a wet, sweaty raver.


DAY TWO: Saturday 10th January 2015

LOOK 1: Effortless Romance

DESIGNER INSPIRATION: Inspired by the ideals of everything we were supposed to be. As such the clothing is a multitude of clashing textures, equally inspired by romance and decay.

HAIR INSPIRATION: An element of groomed yet with an undone feel. The hair is made to look effortless, but primed to perfection whilst ruffed up with texture.

LOOK 2: Dual Texture

DESIGNER INSPIRATION: An elaborate process of consciousness and identity synthesised via form and texture in the clothing.

HAIR INSPIRATION: Dual hair texture; matte vs high shine, mirroring the contrasting of fabrics in the new collection.


DAY THREE: Sunday 11th January 2015

LOOK 1: Textured Edge

DESIGNER INSPIRATION: The new collection from James Long focuses on elevated functionality and juxtaposed glamour.

HAIR INSPIRATION: Super effortless looking hair that’s dry and textured without being overdone.

LOOK 2: Fearless & Reckless

DESIGNER INSPIRATION: Inspired by the Ton- Up boys of the 1950’s. Fearless & reckless, they lived for the moment, redefining masculinity as they went.

HAIR INSPIRATION: A modern take on the 1950’s rockabilly quiff. Each boy was styled individually so no two models looked the same. Hair was either pushed back to create a rock’n’roll lived in feel, almost as if the guys had just taken off their biker helmets or styled forward across their face with a matte, textured finish.


DAY FOUR: Monday 12th January 2015

LOOK 1: Natural Health

DESIGNER INSPIRATION: Experimenting with an array of utilitarian details, the rhythm of institution is enacted through a look-by- look play between restriction and release.

HAIR INSPIRATION: Slightly groomed whilst keeping the hair super natural. The overall look was all about healthy and glossy hair.

LOOK 2: Katie & The Brain

DESIGNER INSPIRATION: The new collection from Katie Eary is inspired by Jeff Koons and KAWS. A glow-infused exploration of human flesh. Drawing inspiration from the freedom of childhood.

HAIR INSPIRATION: Hair was cemented down into a deep centre parting. Graphic, synthetic moulded hair was inspired by traditional Japanese dolls.


-The Journal