L’Occitane en Provence is transforming haircare in 2025 with a new line of products that prioritise both scalp health and beautiful hair.

Known for its expertise in essential oils since 1976, L’Occitane combines skincare knowledge with premium haircare formulas, offering a holistic experience for hair from root to tip.

The brand’s research shows that essential oils like lavender, rosemary, and peppermint provide powerful benefits for the scalp, improving hair health and vitality.

Lavender essential oil soothes the scalp by reducing stress signals, while rosemary helps reduce hair loss and peppermint combats excess sebum.

L’Occitane’s new treatments deliver impressive results, with clinical tests showing up to 47% improved hair anchorage and a 36% increase in hair density. The 3-step ritual includes an anti-hair loss serum, pre-wash micellar shampoo, and intensive repair mask, all designed to nourish, strengthen, and add shine to hair. The products are formulated with +95% biodegradable and +90% natural-origin ingredients, reflecting the brand’s commitment to sustainability. L’Occitane’s eco-friendly packaging, including refillable bottles, further supports their dedication to reducing waste and protecting the environment. For anyone looking to enhance their haircare routine while supporting a brand that values both beauty and sustainability, look no further.

For more information, visit au.loccitane.com.