LAUNCH: WELCOME EVO FABULOSO’S NEW ‘PLATINUM BLONDE’ SHAMPOO

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With a bevy of babin’ blondes serving us major #hairinspo daily (here’s looking at you Tay Tay and Margot), it’s no wonder clients the globe over are seeking lighter pastures; actualising their blonde ambition one platinum-perfect hue at a time.

Contrary to popular thought however – and as any experienced colour technician will tell you – a brilliant blonde-over (bronde balayage, or any other assorted dalliance with the light-side) doesn’t end at the basin.

Or selfie for that matter.

Which begs the vital question: How exactly does one retain their post service shade between visits; their bold and beautiful blonde hue in all its glistening glory… without that all too dreaded brassiness or unsightly discolouration?

The answer? Evo Fabuloso’s new (and oh-so-fab) Platinum Blonde Toning Shampoo. New blonde-bestie to cult favourite – Evo Fabuloso Platinum Blonde Colour Boosting Treatment – guaranteed to make those strands rejoice. And then some.

“When hair is lightened, it brings out the yellow tones that naturally exist in hair,” shares Evo Head of Education, Jay Kownacki. “Toners are used to neutralise the yellow, giving clients the desired blonde tone they’re after.”

“These will, however, wash out and fade over time – which is where the brassiness comes through. When it comes to blonde maintenance, coloured toning shampoos/treatments are your clients’ best option between salon visits.”

He continues, “The safest way to retain clients’ desired colour, Evo Fabuloso’s new Platinum Blonde Toning Shampoo and Colour Boosting Treatment will keep brassiness at bay – leaving the hair soft and shiny.”

Unlike dated, purple-tinged predecessors, this dream duo stops dullness, dryness and brassiness in its tracks; bolstering colour vibrancy and treating hair in one setting – leaving tresses (lovingly) toned, cleansed and aptly revived.

Thanks to a hefty pigment load, and strong toning capacity, the new Evo Platinum Blonde Toning Shampoo works to gently cleanse hair while neutralising aforementioned brassy and yellow tones; to brighten and extend clients’ colour.

“Toning shampoos are direct dyes that do not contain ammonia or ingredients that can damage hair – meaning they’re safe to use at home,” says Jay.

“The Platinum Blonde Toning Shampoo contains a maximum amount of violet pigment to help neutralise brassy tones – without creating a murky overtone.

“The unique combination of ingredients helps to ensure that the hair is left soft and shiny post use – leaving colour and hair condition looking amazing!”

Perfect for weekly use, this nourishing staple softens, strengthens and improves the manageability of colour-treated hair; it’s sulfate-free formula ensuring hair is gently cleaned, without compromising professional colour.

Recommended for lightened, or colour-treated blonde hair, Evo’s Platinum Blonde Toning Shampoo may be lathered (with gloves) once through wet hair, and repeated if necessary – as per hair type, length and/or wash cycle.

For increased intensity, users are encouraged to next comb through their Platinum Blonde Colour Boosting Treatment (and leave for 3 minutes!) to refresh, restore moisture balance and extend the life of colour-treated blonde hair.

As with its successor, Evo’s popular Platinum Blonde Colour Boosting Treatment both nourishes and conditions hair, likewise banishing unsightly brassiness/yellow tinges, while offering reduced frizz and intensified colour and shine.

Perfect for at-home and professional use, the Platinum Blonde Toning Shampoo and Colour Boosting Treatment may be used in concurrence or alone to grant users vibrant, nourished and luxurious blonde brilliance.

“Depending on the level of brassiness, clients can use either or both,” adds Jay.

“Our guide? For the strongest possible result, use both the shampoo and treatment. For medium results, go for the shampoo. If hair is just a little brassy, the treatment is ideal.”

Like all gems in the Evo portfolio, both are notably free from sulfates, parabens, propylene, glycol and other chemical nasties – meaning neither will harm your hair, nor the environment. A win for the conscious consumer!

Available in both retail and travel sizing, both the Platinum Blonde Toning Shampoo and Colour Boosting Treatments can be purchased as standalone items or as part of a ready-to-go ‘Brass Be Gone’ gift-pack.

Hairdressing professionals can also grab each in a salon-friendly 1L bottle – the perfect backbar addition!

Name a more iconic duo. We’ll wait.

Before and After | Hair by Pipsqueek in Saigon

To become an Evo stockist, visit: Haircareaust.com/

To find our more, visit: Evohair.com/platinum-blonde-duo.html