LAUNCH: ORIBE UNVEIL POWER DROP TREATMENT BOOSTERS

Introducing Power Drops by Oribe; a trio of three luxurious treatment boosters that will supercharge your haircare.

The ultimate cabinet staples, these concentrated booster serums can be added to existing Oribe products, thereby targeting an array of treatment concerns -nfrom colour preservation and damage repair to intensified hydration and protection against pollution.

“The idea behind the formulas is to target your hair challenges; the elements you would like to see different or fixed,” shares Oribe’s Director of Sales Learning and Development, Thomas Kryzer; in town for Power Drops’ Australian launch – alongside Oribe President & Co-Founder Daniel Kaner and International Business Development & Distribution Director, Daniel Lopez.

“The drops act like a skincare booster for your [product] allowing you to really customise your haircare,” he continues. Users can select a Power Drop booster to suit their hair concern before combining with their product of choice for targeted, dual-action repair.

Take hair that’s significantly damaged and prone to split-ends; “You would [usually] need to use products that help with damage as well as a product that adds moisture at the ends to prevent further splitting,” says Thomas.

Rather than employ a host of products (across multiple steps) users can now combine formulas for increased efficiency. “The nice thing about using the Power Drops is that it can be mixed with [another product] that’s going to start the repair work,” continues Thomas. “You can also add hydration or boost your colour [simultaneously]”.

Simply mix 3-5 drops of your chosen booster with any Oribe product and work through strands for a quick and regular hair boost. You can also use each of the products as a standalone booster by applying a small amount to damp hair.

Keratin and colour safe, void of parabens, sulfates and sodium chloride, and both vegan and cruelty free, each booster boasts a dermatological tick of approval with their inbuilt UV protection adding an extra layer of protection.

Available in three formulations: Color Preservation Booster (for enhanced colour retention and shade protection) Damage Repair Booster (to rebuild and restore dry, damaged, time weakened hair), and Hydration & Anti-Pollution Booster (for intense hydration and defence against environmental pollution), each 30ml bottle retails at $86.00.

More power to us.

To find out more about Oribe Power Drops, visit roguebeauty.com.au/