KEVIN.MURPHY has unveiled NIGHT.SHIFT, a hydrating overnight serum designed to restore strength and moisture while you sleep. Infused with Hyaluronic Acid and Australian Kakadu Plum, the weightless formula delivers 12-hour hydration and helps reduce breakage, so you can “wake up with smoother, softer, and more manageable hair, no extra effort required.”

Blending skincare innovation with haircare performance, NIGHT.SHIFT reflects a growing shift in consumer rituals. With salon sales of overnight treatments rising by 82%¹, hydration remains the most in-demand benefit across categories.

Powered by ingredients more commonly seen in high-end skincare, the formula brings science to the service of effortless hair health. Hyaluronic Acid acts as a “moisture magnet,” helping retain hydration for a smooth finish, while Kakadu Plum- a potent source of Vitamin C- strengthens and replenishes strands for healthy shine.

“Hair deserves the same dedication we give our skin,” says founder Kevin Murphy. “NIGHT.SHIFT works while you rest, deeply hydrating and strengthening hair overnight, so you wake up looking like you actually got eight hours of sleep.”

Clinical testing shows the treatment reduces frizz by 94%² and improves manageability by 3.7x. To use, simply apply 1-4 pumps through mid-lengths and ends before bed- on damp or dry hair- and let the serum absorb as you sleep.

As with all KEVIN.MURPHY products, NIGHT.SHIFT is vegan and aligns with the brand’s commitment to sustainability. Launching globally this September, it redefines the very meaning of beauty sleep.

For more information, visit ozdare.com.