Twenty-five years after changing the industry with its original styler, ghd is revolutionising the world of hair tools once again.

Introducing ghd sculpt™, the brand’s first interactive styler and its most technologically advanced launch to date. Powered by AI-driven Heat-Adapt Technology, the tool continuously senses, learns and responds to the hair in real time, delivering personalised styling with zero damage* to the hair’s natural structure.

For ghd CEO Jeroen Temmerman, the launch represents more than another innovation-it’s a complete reimagining of what a styler can be.

“For 25 years, ghd has led the industry in heat technology and earned its position as the UK’s number one styler brand. Reinvention is at the heart of who we are, and with ghd sculpt™, powered by our most advanced interactive technology, we’re taking a transformative step forward to completely reinvent the styler category. ghd sculpt™ is not just a styler, but the future of interactive, AI-driven beauty-tech – delivering flawless results with zero damage.”

Rather than regulating plate temperature alone, sculpt™ measures the temperature of the hair itself, taking 2,900 measurements every second to intelligently adapt heat delivery throughout the styling process. It’s a significant shift in approach-one designed to deliver exceptional results without compromising hair health.

Built on 25 years of heat innovation, sculpt™ delivers up to 90 per cent more shine¹, 2.5 times less frizz², enhanced curl definition³, colour protection and styling that’s five times faster than previous ghd technology⁴, all housed within a sleek new ergonomic design engineered for effortless control.

According to Senior Director of Global Education & Professional NPD, Dafydd Thomas, the technology is just as transformative behind the chair as it is on paper.

“ghd sculpt™ is a true breakthrough! Our first interactive styler that learns and intuitively adapts to every section for perfect styling, and with zero damage*. The sleek, slimline design makes styling easier, faster and so much more enjoyable – it has completely elevated the way I style hair.”

The launch also challenges one of the industry’s longest-held assumptions: that beautiful styling inevitably comes at the expense of healthy hair. Backed by scientific research, hair styled with sculpt™ returns to its natural structure after washing, supporting its claim of zero damage*.

If the original ghd defined an era, sculpt™ may well signal the beginning of the next.

ghd sculpt™ launches today. For more information, visit ghdhair.com/au.