Introducing K18’s latest innovation, FutureIQ™ biomimetic hair longevity serum for 19,000 more hairs, fewer grays, improved scalp barrier. This launch marks a proprietary innovation in the haircare space and arguably the greatest launch to hit the backbar this year.

K18 is here to redefine what anti-ageing means in the salon and has turned its attention to a problem stylists have been clocking for years: premature ageing of the hair and scalp.

Hair density is something stylists notice long before their clients do, along with texture changes or breakage that lingers after color services. Drawn from a survey of 3,000 women across the US and UK, K18’s research proves what often happens in the chair – people begin experiencing greying or shedding earlier than expected, and many describe feeling self-conscious or anxious about its progression.

Many clients say they trust their stylist to help manage their hair concerns more than a doctor or a dermatologist. FutureIQ™ biomimetic hair longevity serum is formulated with MultiVital™ Technology, a precision-engineered system to support follicle health, melanin production, and scalp barrier health. The formula is designed to help calm oxidative stress at the scalp, support the hair’s own pigment-producing processes, and reduce the breakdown of the proteins that anchor hair at the root.

With up to 19,000 more hairs, and fewer grays with three months of nightly use, this is the first of its kind to help prevent premature hair ageing.

Complete with a science certification program, stylists can help foster premature-ageing authority featuring badges, in-salon signage and a consultation wheel built specifically to guide clients through their FutureIQ™ journey. K18’s Global Ambassador Tom Smith says:

“I think sometimes stylists in the past have been hesitant to open up that conversation with their client around density or premature hair ageing because there haven’t really been meaningful solutions,’ explains Tom. “With FutureIQ™ we’re talking about a longevity solution, and futureproofing the hair for a long time to come.”

K18 Co-Founder and CEO Suzeen Sahib, “For me, hair is identity. It’s culture. It’s emotion. And when hair is damaged, expression gets replaced by limitation.”

With the K18 FutureIQ™ launching for PRO’s today, the global retail launch will follow on August 4, 2026.  

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