Never ones to rest on their laurels, evo is doubling down on its signature straight-talking approach to haircare with the launch of its new colour protect range – three streamlined formulas designed to keep salon colour looking fresher, for longer.

Created for all hair types, the evo colour protect range speaks to the realities of modern colour maintenance: frequent washing, heat styling and daily environmental exposure. The focus is on preserving vibrancy while supporting overall hair health, delivering lightweight care that enhances shine, strength and longevity of colour.

At the core of the formulas is a heavy-hitting lineup of sunflower seed oil, vitamin E and UV filters, working to shield colour from sun exposure and oxidative stress. Hydrolysed quinoa and jojoba help address porosity, sealing the cuticle and reinforcing strength to minimise breakage – supporting both tone retention and a healthier-looking finish.

The range is anchored by three products. atonement colour protect shampoo gently cleanses while helping to maintain pigment, pairing mild surfactants with antioxidant protection. Its companion conditioner delivers slip and shine, using an acidic pH and mineral-blocking actives to smooth the cuticle and extend colour vibrancy. Completing the lineup, hue-dini colour protect leave-in acts as a lightweight protective veil, offering heat protection alongside UV defence and strengthening benefits.

True to evo’s tone, the launch balances personality with performance – bringing a fresh, uncomplicated approach to colour care that prioritises results, feel and everyday wearability.

Evo is distributed by The Haircare Group. For more information, click here.