LAUNCH: AMP UP THE VOLUME WITH THE NEW GHD RISE HOT BRUSH

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All rise for ghd’s newest trailblazer. The brand’s first volumising smart brush for instant and effortless shape, body and fullness.

Volume seekers rejoice; there’s a new tool in town. From the people who brought you the internet breaking ghd glide hot brush comes a new (and oh so smart) breed of wonder tool… set to send those strands sky high.

Welcome the new ghd rise: ghd’s first ever volumising hot brush that takes at-home and professional styling to new and unprecedented heights; granting 2 x more volume from root to tip* – plus instant shape, body and fullness all round.

How? Thanks to its smooth, 5mm nylon bristles (expert engineered for close contact and smooth styling), the ghd rise offers maximum root lift; gliding effortlessly through lengths for tangle-free styling and unparalleled volume.

“The beauty of the new ghd rise is that it can create both root lift at the crown and body through the lengths; making it a truly versatile styling partner for the professional stylist or the consumer at home,” shares Grant Norton, National Education Manager at ghd anz.

Harnessing ghd’s ultra-zone smart technology; the ghd rise’s first-of-its-kind, 32mm barrel hosts a series of custom infinity sensors – designed to predict and monitor the needs of yours and your clients’ hair during the styling process.

“The 32mm barrel is the perfect length to add fullness and bounce throughout the lengths, while the bristles add airiness as well as root volume,” adds Grant. “For the professional stylist, ghd rise is the perfect tool to create gorgeous full-bodied, instant texture that holds in movement and lasts all day long.”

With its ergonomic design, the ghd rise was devised with usability in mind; its tapered handle easily balanced for comfortable styling. Likewise, its custom cool tip provides an added hold-point during styling, while minimising burns and abrasions; perfect for professional stylists and at-home users alike.

“ghd are constantly listening to what our professional stylists and consumers want and developing technology to meet their needs and elevate the styling experience,” continues Ludovic Dellazzeri, Managing Director of ghd anz.

“Consumer studies show that volume is the #1 hair need of women, and time is also an important factor with majority looking for quick styling fixes too,” he adds. “The ghd rise is a direct response to those needs, a hot brush which delivers instant and effortless volume without compromising the hair’s health.”

What’s more? The ghd rise boasts a rapid, 25 second heat up time and automatic sleep mode (following 30 minutes’ inactivity). Backed by a two-year warranty, the tool also features a universal voltage – meaning users can travel with confidence.

Culminating over 570,000 hours of rigorous testing, ghd’s new addition leaves nothing to chance. Developed in ghd’s trailblazing Cambridge testing labs, the tool has witnessed over 1.5 million cycles and 150,000 drop tests to guarantee quality.

Available now, the ghd rise can be paired with ghd’s root lift spray… for 2.5 x the lift and volume. With ghd’s signature heat protectant system, this staple creates a firm foundation for root styling; the perfect kit addition and beauty cabinet staple.

Take your hair to new heights, with the new ghd rise.

* vs. naturally dried hair

For more information, visit: https://www.ghdhair.com/au