KMS have announced an exciting partnership with leading Aussie label P.E Nation, which will see the two cutting-edge brands collaborate on their campaign and look book shoots for 2022/23.
With P.E Nation providing their ‘Rising Strong’ collection, and KMS lending their creative expertise to the hair accompanying each look, one thing is for certain – this is bound to be one strong collaboration, sure to inspire.
“A new season brings reinvigoration, transformation, transition,” says P.E Nation Creative Director Pip Edwards. “Look at how far you’ve come, focus on the good, recalibrate your inner compass to point in your true direction.
“Renew, rebuild, experience the beauty of growth, and move – at your chosen pace, and always forward! Balance the inner exploration with outer adventure.”
Wild Life Hair SOGO Co-Owner Ali Holmes provided hair direction for KMS, and looked to the active aesthetic of the Rising Strong collection for inspiration when formulating the accompanying hair looks. “I continually sprayed KMS HAIRPLAY Sea Salt Spray to Jordan’s hair throughout the day to give the hair the movement of an athlete but keeping the sweaty/ athletic vibe afloat,” she explains.
“It was important to keep movement in the hair throughout the day and keeping it looking styled but worn. Using this technique, Jordan could swing her hair and not create any unwanted volume.”
The perfect union of two brands that continually redefine cutting-edge cool, each leaning into their own strengths to create a unique yet entirely wearable aesthetic.