In an exciting collaboration, KMS and cult fashion label Double Rainbouu have come together to create the latter’s Spring 21 campaign film.
Shot on set at Sydney’s The Bearded Tit, the campaign is a celebration of Sydney’s nightlife and the colourful characters that dwell within it. “With the recent near death of nightlife worldwide, for our Spring 21 campaign we wanted to go and have some fun in a cosy dark bar,” says Double Rainbouu’s Co Founder and Creative Director Mikey Nolan. “The Bearded Tit is our favourite little neighbourhood bar in Sydney and a living piece of art, so it was a natural choice.”
With Ali Holmes at the helm as KMS Lead Stylist, it should come as no surprise that the four key styles featured throughout the campaign film are fun, fresh and the perfect match for Double Rainbouu’s ultra cool threads.
We unpack two of the key looks created for this exciting collaboration below.