L’Oréal Professionnel Australia has announced Kirby as its newest Pro Artist and Brand Ambassador, marking a fresh creative chapter for the professional hair industry leader.
Known globally for championing the salon community, L’Oréal Professionnel continues its “for pros, by pros” philosophy with a razor sharp focus on next-gen artistry and innovation. Kirby joining the L’Oréal Professionnel community certainly reflects this – bringing in talent not just to represent the brand, but to actively shape its creative direction.
Kirby steps into the role as Pro Artist and collaborator, joining a network of leading educators and session stylists pushing the boundaries of contemporary hair. Recognised for her command of transformation work, technical precision and instinct for trend-forward styling, her appointment signals a continued evolution of the Pro Artist collective.
“Joining L’Oréal Professionnel feels like coming home to a brand that genuinely gets the craft,” Kirby said. “I’ve always cared about pushing what’s possible behind the chair, and now I get to do that alongside people who care just as much. I can’t wait to create, share and learn with this community.”
Katrina Brieschke, L’Oréal Professionnel ANZ Education & Advocacy Manager, said Kirby’s appointment reflects the brand’s continued investment in forward-thinking creative leadership.
“With our Pro Artist team, we partner with the industry’s most innovative and talented hair artists,” she said. “As a brand driven by innovation and market-making, our ambition is to explore what’s ahead of the curve and help shape the future of professional hair. Kirby brings exactly the kind of forward-thinking artistry, technical excellence, and creative energy that will inspire our pro community and elevate our industry for years to come.”
The Pro Artist team remains a cornerstone of L’Oréal Professionnel’s global education and creative platform, bringing together a collective of leading talent dedicated to trend, technique and technical excellence.
With Kirby’s appointment, the brand continues to expand its influence across Australia, New Zealand and the wider professional hair community – setting a consistent benchmark for innovation behind the chair.
Congratulations Kirby and the wider L’Oréal Professionnel team!