On Monday 20 April, the industry will descend on Hordern Pavilion for Mane Land – the high-voltage, day-to-night evolution of Mane Stage that redefines what a hair event can look like. 

Billed as Australia’s first true hair playground, the new format blends world-class stage education with immersive brand moments and cultural cross-pollination. It’s part summit, part showcase, part celebration of the craft – and this year, one of its most anticipated sessions comes courtesy of KEVIN.MURPHY.

Hair’s the Thing arrives on the Mane Stage with none other than Kevin Murphy himself, joined by Colour Design Director Kate Reid. Together, they’ll deliver an exclusive live segment built around transformation, perspective and the evolving power of the hair professional.

Through real-time makeovers and candid industry insight, the session explores where hair is heading – creatively, culturally and commercially. At its core is a sharp provocation: in today’s landscape, every stylist is more than a service provider. You are a brand.

Expect a conversation that moves beyond technique into territory that feels bigger – how identity shapes business, how hairdressing influences culture, and why brand thinking is no longer optional for the modern professional. Murphy, long regarded as one of the industry’s most influential voices, brings decades of global experience and an unfiltered point of view. Reid complements that with contemporary colour authority and sharp salon relevance.

The result is equal parts inspiration and recalibration, inviting you the rare opportunity to step back, zoom out and learn from some of the very best names in global talent.

Grab your tickets here!