KEVIN.MURPHY is bringing a refined new take to salon colour with CODE BEIGE SHADES, a release of four permanent shades designed to deliver tonal control, seamless softness and refined light reflection – just in time for those balmy summer months, where everyone’s hoping to go a little lighter and brighter.

The new shades reinterpret the classic must-haves through a modern lens, with 10.2 / 10B PLATINUM.BLONDE.BEIGE, 9.2 / 9B VERY.LIGHT.BLONDE.BEIGE, 8.2 / 8B LIGHT.BLONDE.BEIGE and 7.2 / 7B MEDIUM.BLONDE.BEIGE offering colourists greater flexibility to personalise and refine colour services.

“Our new CODE BEIGE SHADES are the modern reinterpretation of the classic must-haves: refined, balanced and full of quiet confidence. But reflect alone is never enough, beautiful colour always begins with condition. Hair should feel as good as it looks, it should move, reflect light and feel both fresh and lived in,” says Kevin Murphy.

The collection combines high-performance pigments with skincare-inspired technology, designed to help protect the integrity of the hair while delivering precision tone. Warm and cool sit in tune across the shades, creating results Kevin describes as “luminous, modern and incredibly flattering”.

For salons, versatility is central to the proposition, with CODE BEIGE designed to deliver wearable, premium and highly adaptable colour while supporting trend-led services and client retention.

“In today’s salon environment, versatility is not just creative, it is commercial. Trend-led colour services drive higher appointment values and stronger client retention,” continues Kevin.

From ultra-refined platinum to soft neutral blonde, CODE BEIGE is designed to give colourists complete tonal control while delivering colour that feels balanced, modern and full of character.

“That to me, is modern luxury,” explains Kevin.

For more information, follow @kevin.murphy.pro.aus and @ozdare.