Biology-first haircare disruptor K18 introduces AirWash™- a revolutionary dry shampoo powered by patented biotech to keep hair fresh for days, without the drawbacks.

The award-winning biotech beauty brand behind the viral K18PEPTIDE™, is rewriting the rules of dry shampoo with the launch of AirWash™. This non-aerosol, residue-free formula is powered by the brand’s newly patented odorBIND™ technology, which doesn’t just mask odors- it clinically eliminates them at the source while continuing to work for up to 72 hours after a single application.

Unlike conventional dry shampoos that leave behind white cast, gritty texture, or overpowering fragrance, AirWash™ uses translucent microbeads to gently absorb oil and refresh hair without buildup. The formula also includes biotech-derived Mediterranean microalgae, which promotes scalp health and improves manageability- bridging the gap between style and care.

“Launching K18 was about bringing a biotech revolution to the beauty world- creating products that elevate routines and empower hair expression,” said Suveen Sahib, Co-Founder and CEO of K18. “AirWash™ is our latest innovation, and it’s a true game-changer. We’ve reimagined what dry shampoo can be.”

This marks K18’s most significant product launch since the debut of the K18PEPTIDE™, a molecular repair technology that transformed the haircare industry and gained cult status across professional and consumer communities alike. With over 20 billion views on TikTok and distribution in 110+ countries, K18 continues to set the standard for science-backed haircare.

For more information, visit k18hair.com.au.