L’Oréal Professional Products Division Australia present a new and timely initiative, #HAIRFORYOU. A celebration of the unique and beautiful gift of hair artistry.
Ever the industry advocates, L’Oréal Professional’s Australian Products Division present one of their most inspiring crusades yet.
Titled #HAIRFORYOU, the social media powered campaign was devised in response to the current health and economic climate, as a means to support, uplift and celebrate the importance of Australian salon professionals and the greater hairdressing community.
Uniting thirty-three salons from across the division (and seven of the company’s portfolio brands including Biolage, Kerastase, L’Oréal Professional, Matrix, Pureology, Redken and Shu Uemura), #HAIRFORYOU is a welcome tribute to the gift of hairdressing.
A reminder to clients that hair professionals provide more than just a service; they are listeners, advisers, friends and the individuals in which we may all place our hair dreams. Because hairdressing is so much more than the mere creation of beautiful hair looks.
A poignant message; one more relevant today than ever before.
So, how can YOU or your salon get involved? The answer’s simple. Grab your smartphone, take a selfie with the #HAIRFORYOU hashtag, and be sure to spread the word amongst your friends and peers.
Check out the inaugural #HAIRFORYOU campaign video below:
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