Auckland’s Shed 10 was the stage for a night of fashion and philanthropy on August 29, as Joico marked 10 years of partnership with Breast Cancer Cure at the annual Designer Showcase during New Zealand Fashion Week.

The sold-out waterfront event featured collections from eight of the country’s most iconic designers- STORM, Trelise, Kathryn Wilson, moochi, NOM*d, Hailwood, Tuesday and Federation- brought together in support of life-saving breast cancer research. Hair artistry was front and centre, with direction from Sabre Haircare Guest Artists Felicity Collier and Andrew Cobeldick.

“This is my 10th year styling for Breast Cancer Cure! Working with JOICO teams all over Aotearoa has been an incredible opportunity to collaborate with some really talented people,” said Collier. “It’s also a cause that is very close to my heart, I lost my mum to breast cancer when she was only 40! She loved fashion, makeup & hair. She would’ve loved the Fashion For Cure events! Watching the positive advances in breast cancer research from the wings of a fashion event has been truly fulfilling.”

Cobeldick shared: “For this show, I really wanted the hair to feel effortless yet refined- something that elevated the fashion while still being very wearable. It’s about striking that balance between strength and softness so the models look confident but still natural.”

On working with Breast Cancer Cure, he added: “It’s always such a privilege to work with BCC on Fashion for a Cure. Being able to contribute my craft to a cause that makes a real impact in people’s lives gives the work so much more meaning. The energy backstage is always inspiring, and it’s an honour to be part of it.”

Kylie McLeod, Marketing Director of Sabre Haircare, said: “In JOICO’S 50th anniversary year, with 10 years partnering NZ’s Breast Cancer Cure dream team, this extra special showcase was a true celebration of creativity, collaboration, and compassion.”