ghd has unveiled its latest Pink Sorbet limited-edition collection, continuing its 22-year legacy of supporting breast cancer charities worldwide. With over $25 million raised to date, ghd’s pink campaigns have become a symbol of beauty with purpose. This year, the brand joins forces once again with the National Breast Cancer Foundation (NBCF) in Australia to raise awareness and funds for breast cancer research and early detection.

“For every purchase of the new ghd pink sorbet limited-edition collection, ghd will donate $20 to NBCF,” the brand announced. “Together with the National Breast Cancer Foundation in Australia, ghd aims to raise awareness about the importance of self-checking regularly to save lives.”

Globally, 2.3 million women are diagnosed with breast cancer each year, and for many, their hair and breasts are powerful symbols of femininity. ghd’s mission is to empower all women and “instil them with confidence, with or without hair, through our annual pink campaigns and limited-edition collections in partnership with over 12 breast cancer charities across the world.”

The Pink Sorbet range features some of ghd’s award-winning tools, including the Duet Blowdry and Duet Style (both $595), Chronos Styler ($465), Gold® Styler ($350), and Glide Hot Brush ($285)- each dressed in a dreamy pink hue and packaged with a soft-touch zip bag that opens into a heat-proof mat.

The collection is available now at leading salons, department stores, and ghdhair.com/au. For information on how to self-check, visit the NBCF website.