Instaphenomenon Larisa Love Joins Joico Global Destination 2018


The Social Media All-Star Joins Punta Cana 2018 Roster

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Joico announces the social media phenom and CosmoProf Beauty Brand Ambassador and Artistic Team Member, Larisa Love to join “Global Destination Education 2018” occurring January 13-20, 2018 in Punta Cana, Dominican Republic! The haircolor artist whose passion is to teach others about hair, will do just that at #DestinationJoi2018.

This shooting star may seem like she’s already on top, but her star’s still rising. Love has risen to the top of the professional hair industry after just 6 years, but it has not been without hard work and dedication to her craft. Her popularity on Instagram catapulted her into stardom in the professional world of hair and put her talent front and center amid an intense pool of creative artists. Graduating in 2010 from Marinello Beauty School, after receiving her license she shared her time between three salons in Beverly Hills and West Hollywood California for a year before realizing she wanted to build her own clientele on her own terms and started doing so outside the salon. 2013 was a watershed year as she used the then burgeoning platform of Instagram to grow her clientele, which slowly but surely led to moves to newer, bigger more modern studios.

Lizzie Love

Her list of accomplishments already includes the 2013 Emmys, features in Modern Salon just 4 years after graduating from cosmetology school, and less than one year after that she became CosmoProf Beauty’s Brand Ambassador in April of 2015. Since then she’s been imparting her know-how to other young talent across the U.S. at CosmoProf shows and touring with “LxPxJ” – a trifecta of young and fresh hair-talent, rounded out by fellow CosmoProf Artistic Team members Phil Ring and Jacob Khan.

With the addition of Love, Joico ushers in the first among its roster of social media all-stars to join the first wave of talent for the 7 days of education. What guests can expect from Love are education classes on her dazzling coloring techniques and how to not only build their own social media savvy but make it work for them, direct from the Instagram guru herself.

There will also be special events where artists can mingle with Love and other social media stars. Learn the “…essence of art behind hair transformations…” that Love says is at the core of her work with clients, in order to do what she loves best, “…to make [her] clients feel beautiful and alive.” You will truly encounter the joi of learning with Love. So get your tickets today for an experience of a lifetime!

Hair by Lizzie Love

To buy tickets and for more on related costs, information on Punta Cana and other details to know for traveling to and attending Joico’s Global Destination Education – #DestinationJoi2018 in Punta Cana, go to There you can sign up to get the latest news, announcements and stay up to date today. Sign up now and experience the JOI of learning!

Package overview:

Dates: Jan 13-20, 2018

Packages: please ask your local Joico distributor or sales representative for pricing information.

Information available at

Registration Starts: January 2, 2017

Registration Ends: September 30th, 2017

– TJ